Combating Avoidance Coping

By Dr Trevor Miranda In life and at work, we can often think it is easier not to think of something to avoid having to use the scarce resources...

Read More

From Surviving to Thriving

By Dr Wynn Nguyen-Le “Differentiate or Die” That was the title of the book I saw when I first opened my locker on my first day of...

Read More

Contact Lens Pricing Strategies for Today’s Consumer

By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...

Read More

Plastic Plus: Defiantly Independent, Proudly Made in Canada

By Mark B Matthews Plastic Plus is the largest Independent Optical lab in Canada by far Plastic Plus owner Paul Faibish provided Optik with a lab...

Read More

Optik Special Edition – Focus on Contacts now Online!

The newest Optik digital supplement focused on the latest contact lens technology trends and practice building advice is now available Features in...

Read More