Luxottica Offers Sneak Preview of Sight: The Story of Vision

Wednesday, March 25 2015 | 00 h 00 min | Latest News

Luxottica a supporter of SIGHT: The Story of Vision hosted a sneak peek of the documentary directed by filmmaker Kris Koenig at Vision Expo East.

“Kris is a man of passion and conviction and he is telling our story and I couldn’t be more honoured and proud to be with you in this moment,” Holly Rush, President of Wholesale North America at Luxottica told film supporters and guests at a special reception at Vision Expo East.

In a heartfelt moment, the award winning filmmaker named his wife who had recently passed from breast cancer as the force behind the film, as she argued for the value and inclusion of a wider humanitarian approach. The film is all inclusive, said Koenig, “the film covers four main threads: the science, the medicine, the technology and the humanity of vision.”

The film takes viewers through the history of sight, the science and technology and medicine that allow us to see, as well as how to cure diseases of the eye and correct vision. It also looks at the humanity issue, the global vision crisis we face today, impacting half a billion people around the world.

The goal of the one-hour documentary film is to shine the light on vision health and create a better understanding of it. “The consumer doesn’t know the difference between an optometrist and an ophthalmologist. When they get done watching this film, they’ll understand the sequence,” said Koenig. The movie’s impact will be to create a better understanding of vision and hopefully create a call to action. “We want the viewer to end up in doctor’s offices, says Koenig “we want the viewer to do one thing, get your eyes checked.”

Koenig thanked the many sponsors including Luxottica, ZEISS the Vision Institute and Essilor. “ZEISS came on board with a phenomenal amount of support to create a story where a photon of light is generated in a star, travels across the galaxy, enters a child’s eye and goes into the retina and into the brain and shows how vision takes place in the brain and comes back out into a montage of all the beautiful things to see in the world,” said Koenig.

SIGHT was produced by Koenig Films in association with SOPTV for public television broadcast and distribution. It is expected to air in the fall of 2015 and will be accompanied by a special version designed to be shown in planetariums around the world. Koenig’s last PBS documentary “400 Years of the Telescope” was seen by tens of millions of viewers.

For more information visit: http://www.storyofsight.com