About Us

Optik and the Optik family of publications are owned and operated by VuePoint IDS Inc.

VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the media brands Optik, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers.

In addition to its digital and print publications, VuePoint offers services to eye care professionals, including accredited COPE courses through Clinical & Refractive Optometry and opticianry courses approved by Canadian regulatory authorities through Optik ConEd courses. Program content development and delivery services are available. VUePoint IDS also provides talent acquisition services thorugh our Eyeployment.con candidate assement services.

VuePoint also offers marketing and business development services to industry stakeholders, including targeted and customized communications, and marketing research  services .

VuePoint has offices in the Greater Toronto Area (GTA) and Montréal.