Trending @ Optik
👉 Read the current issue of Optik Magazine
Parisian style never goes out of fashion. 🇫🇷
Since 1948, Longchamp has been synonymous with timeless French elegance, exceptional craftsmanship, and effortless sophistication. Best known for the iconic Le Pliage bag, inspired by the Japanese art of origami, the brand continues to blend heritage with modern design.
The Longchamp eyewear collection carries that same spirit, pairing refined Parisian style with contemporary details. Designed for confident, feminine women, each frame is a balance of understated luxury and everyday wearability.
✨ Explore the collection and discover eyewear inspired by one of France`s most iconic fashion houses.
#Longchamp #Eyewear #OpticalFashion #ParisianStyle #LuxuryEyewear #Optiknow
Parisian style never goes out of fashion. 🇫🇷
Since 1948, Longchamp has been synonymous with timeless French elegance, exceptional craftsmanship, and effortless sophistication. Best known for the iconic Le Pliage bag, inspired by the Japanese art of origami, the brand continues to blend heritage with modern design.
The Longchamp eyewear collection carries that same spirit, pairing refined Parisian style with contemporary details. Designed for confident, feminine women, each frame is a balance of understated luxury and everyday wearability.
✨ Explore the collection and discover eyewear inspired by one of France`s most iconic fashion houses.
#Longchamp #Eyewear #OpticalFashion #ParisianStyle #LuxuryEyewear #Optiknow
What are your contact lens patients searching for online? 👀
The latest research from the Contact Lens Institute reveals how patients are using Google, social media, and AI to answer their contact lens questions before they ever visit a practice.
From pricing and safety to removal techniques, these searches offer valuable insights into what`s shaping patient expectations and where eye care professionals have an opportunity to educate, build trust, and improve retention.
Swipe through for some of the report`s most surprising findings.
#Optometry #ContactLenses #EyeCare #PatientExperience #OpticalIndustry #EyeCareProfessionals #Optiknow #PracticeGrowth
What are your contact lens patients searching for online? 👀
The latest research from the Contact Lens Institute reveals how patients are using Google, social media, and AI to answer their contact lens questions before they ever visit a practice.
From pricing and safety to removal techniques, these searches offer valuable insights into what`s shaping patient expectations and where eye care professionals have an opportunity to educate, build trust, and improve retention.
Swipe through for some of the report`s most surprising findings.
#Optometry #ContactLenses #EyeCare #PatientExperience #OpticalIndustry #EyeCareProfessionals #Optiknow #PracticeGrowth
Could the future of specialty contact lenses be digital, on demand, and chairside?
A new research platform from the University of Waterloo integrates custom software, advanced materials, 3D printing, and precision surface finishing to manufacture patient-specific contact lenses in about 20 minutes.
The technology isn`t clinic-ready yet, but it highlights where innovation in specialty lens manufacturing may be heading.
Swipe through for the key takeaways.
#contactlenses
#optometry
#optician
Could the future of specialty contact lenses be digital, on demand, and chairside?
A new research platform from the University of Waterloo integrates custom software, advanced materials, 3D printing, and precision surface finishing to manufacture patient-specific contact lenses in about 20 minutes.
The technology isn`t clinic-ready yet, but it highlights where innovation in specialty lens manufacturing may be heading.
Swipe through for the key takeaways.
#contactlenses
#optometry
#optician
ic! berlin is built on a distinctly Berlin attitude: independent, expressive and unconcerned with fitting in. Since 1996, the brand has created handcrafted eyewear for people who see the world on their own terms.
Made in Berlin, each frame combines the brand’s signature screwless hinge with lightweight, durable materials including stainless steel, titanium and natural finishes. The result is considered eyewear that prioritises individuality, comfort and enduring design over passing trends.
Today, ic! berlin’s frames are handcrafted in its Berlin manufactory and worn around the world by creative thinkers, makers and original minds.
@icberlinofficial
#optometrist
@marcolin
#optician
#eyeglasses
#eyewear
ic! berlin is built on a distinctly Berlin attitude: independent, expressive and unconcerned with fitting in. Since 1996, the brand has created handcrafted eyewear for people who see the world on their own terms.
Made in Berlin, each frame combines the brand’s signature screwless hinge with lightweight, durable materials including stainless steel, titanium and natural finishes. The result is considered eyewear that prioritises individuality, comfort and enduring design over passing trends.
Today, ic! berlin’s frames are handcrafted in its Berlin manufactory and worn around the world by creative thinkers, makers and original minds.
@icberlinofficial
#optometrist
@marcolin
#optician
#eyeglasses
#eyewear
Rag & Bone eyewear brings the brand’s downtown New York attitude to optical and sun.
Defined by authenticity, understated cool and tailored precision, the collection balances iconic silhouettes with contemporary, wearable shapes.
Premium acetate and stainless-steel construction are finished with distinctive rag & bone details, including dagger logos, buckle-inspired accents and branded temple plaques.
#icberlinofficial
#optometrist
#od
#optician
#independent
#eyewear
#eyecare
Rag & Bone eyewear brings the brand’s downtown New York attitude to optical and sun.
Defined by authenticity, understated cool and tailored precision, the collection balances iconic silhouettes with contemporary, wearable shapes.
Premium acetate and stainless-steel construction are finished with distinctive rag & bone details, including dagger logos, buckle-inspired accents and branded temple plaques.
#icberlinofficial
#optometrist
#od
#optician
#independent
#eyewear
#eyecare
Persol is Italian eyewear defined by timeless design, craftsmanship and a distinctly cinematic point of view.
From iconic sunglasses to optical frames, the collection brings together refined materials, signature details and prescription-ready options for people who see eyewear as part of their personal style.
#eyewear
#sunglasses
#eyeglasses
#optometrist
#optician
Persol is Italian eyewear defined by timeless design, craftsmanship and a distinctly cinematic point of view.
From iconic sunglasses to optical frames, the collection brings together refined materials, signature details and prescription-ready options for people who see eyewear as part of their personal style.
#eyewear
#sunglasses
#eyeglasses
#optometrist
#optician
Dr. Alexa Hecht has done what many optometrists are still trying to figure out: built a patient-facing social presence that is genuinely connected to clinical practice.
She is a Toronto optometrist with more than 60,000 TikTok followers and 36,000 Instagram followers, creating content around eye health, dry eye, contact lenses, myopia and the safety side of beauty and ocular cosmetics. Her work is not just “being visible online.” It is translating clinical expertise into content that patients actually stop to watch, save and share.
That reach has also created professional momentum. Her online work has led to speaking invitations, brand and consulting opportunities, and helped build the visibility and patient connection around her independent-practice journey.
Her session, From Content to Clinic: Social Media as Patient Education in Optometry, looks at how social media can move beyond awareness and become part of how an optometrist communicates expertise, builds trust and connects with patients.
@dr.alexahecht
#od
#optometrist
#ce
#cro
#eyecarebusinesscanada
#optiknow
Dr. Alexa Hecht has done what many optometrists are still trying to figure out: built a patient-facing social presence that is genuinely connected to clinical practice.
She is a Toronto optometrist with more than 60,000 TikTok followers and 36,000 Instagram followers, creating content around eye health, dry eye, contact lenses, myopia and the safety side of beauty and ocular cosmetics. Her work is not just “being visible online.” It is translating clinical expertise into content that patients actually stop to watch, save and share.
That reach has also created professional momentum. Her online work has led to speaking invitations, brand and consulting opportunities, and helped build the visibility and patient connection around her independent-practice journey.
Her session, From Content to Clinic: Social Media as Patient Education in Optometry, looks at how social media can move beyond awareness and become part of how an optometrist communicates expertise, builds trust and connects with patients.
@dr.alexahecht
#od
#optometrist
#ce
#cro
#eyecarebusinesscanada
#optiknow
Alius Eyewear brings together Italian craftsmanship, refined materials, and a distribution model designed for independent optical.
Handcrafted in Italy, the collection is available exclusively through select independent optical retailers and optometry practices.
@aliuseyewear
#AliusEyewear #IndependentOptical #OpticalIndustry #Optometry #Optometrists #EyeCareProfessionals #EyewearDesign #ItalianEyewear #HandcraftedEyewear #LuxuryEyewear #Optik
Alius Eyewear brings together Italian craftsmanship, refined materials, and a distribution model designed for independent optical.
Handcrafted in Italy, the collection is available exclusively through select independent optical retailers and optometry practices.
@aliuseyewear
#AliusEyewear #IndependentOptical #OpticalIndustry #Optometry #Optometrists #EyeCareProfessionals #EyewearDesign #ItalianEyewear #HandcraftedEyewear #LuxuryEyewear #Optik
