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In this issue of Optik, we continue our look at fashion frames around the world with a focus on the the European DACH region which encompasses Germany (D), Austria (A) and Switzerland (CH). Sarah Bureau takes a cheeky look at the shady history of sunglasses while new contributor Valerie Leroux provides tips on building a profitable sunwear portfolio. Dr. Trevor Miranda advocates for aligning your Contact Lens pricing strategies to the reality of today’s savvy consumer.
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