As screen time and exposure to harsh lighting, both indoors and out, continues to rise for eyeglass wearers, Transitions Optical’s new campaign— “From Screens to Sun. Face the Light.”—aims to reinforce the superiority of itslenses in helping to enhance the vision experience and protect the eyes from ultraviolent rays and harmful blue light, indoor and outdoor.
Need for Dynamic, Light Protective Eyewear Amplified
A recent Transitions Optical study found that since the beginning of the COVID-19 pandemic, 66% of prescription eyeglass wearers said they spend more time in front of digital screens and 22% of consumers report spending more time going outside into bright sunshine.
As a consequence, eyeglass wearers are becoming more aware of the important role lenses play in helping to protect and preserve their eye health—with 75% agreeing that lenses should help to protect from both ultraviolet light and harmful blue light.
Eyecare professionals have also taken note of the pandemic’s effect on their patients’ eye health. In fact, more than 70% of eyecare professionals agree that their patients have become more focused on eye care and protection since the pandemic began.
“Increased exposure to ultraviolent rays and harmful blue light emitted by the sun, harsh indoor lighting and electronic devices are putting consumer’s eyes into overdrive,” said Brian O’Neill, Global Vice President Innovation, Technology & Operations, Transitions Optical. “Our new campaign is reinforcing the superiority of Transitions lenses when it comes to helping eyeglass wearers to face the intense light situations they encounter in their daily lives.”
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Specsavers announces the opening of its newest location in Surrey, BC at the Guildford Town Centre. It is an especially exciting moment to be able to share the celebration of the milestone 2,500th store in one of their Canadian locations.
Driven by their purpose of “changing lives through better sight,” Specsavers aims to become Canada’s market leader by 2024 – opening more than 200 clinics and optical stores across the country, serving patients and customers in both urban and rural communities from coast to coast. Since opening its first Canadian location in the fall of 2021, Specsavers has opened a total of 12 locations across BC.
Specsavers celebrates this achievement in Canada alongside local owner and optometry partner Dr. Mannie Dhillon. All Specsavers clinics and optical stores are owned by local optometrists and opticians under a supportive franchise partnership model.
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CooperVision announced that its MiSight® 1 day contact lenses will be available in higher prescriptions in June 2022. The expanded range—covering -0.50D to -7.00D (0.50D steps after -6.00D) in Canada and the U.S.— means that MiSight® 1 day covers approximately 99% of prescriptions for all children who have myopia and less than 0.75D of astigmatism. The diopter extension for this innovative, specially designed lens will allow even more children to benefit from myopia management.
MiSight® 1 day contact lenses are backed by the longest-running soft contact lens study among children. The clinical trial has proven that MiSight® 1 day works for nearly all children with myopia, cuts myopia progression by half, works at any age a child starts treatment (8+), works for as long as the child wears them as recommended and data indicates that there is no rebound effect with MiSight® 1 day contact lenses.
With myopia on the rise globally, an increasing number of children may require the higher prescriptions that MiSight® 1 day lenses will offer.
“Every diopter matters, particularly for children whose myopia progression may have already placed them at a higher risk for conditions such as myopic maculopathy and glaucoma. While early treatment is best, it’s never too late to start,” said Elizabeth Lumb, BSc (Hons) MCOptom, FBCLA, Director of Global Professional Affairs, Myopia Management, CooperVision, “Even older children starting with MiSight® 1 day have seen their myopia progression cut by half.”
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A new study published in JAMA Internal Medicine shows that cataract removal may have wider health benefits and could help reduce the risk of developing dementia.
Researchers from the University of Washington analyzed data from over 3,000 participants in a longitudinal study. At the start of the study participants did not have cataracts. Over the course of the study, approximately half of the participants received cataract surgery and 853 participants developed dementia. The data showed that individuals who had cataract surgery were about 30% less likely to develop dementia in the 10 years after surgery.
It isn’t clear exactly why this link between cataract surgery and dementia exists, but the research team gave some possible reasons. Vision loss may cause people to limit social activity and exercise. Decrease in these activities are linked to cognitive decline. As well,
the way cataracts impact vision could lead to specific changes in the brain or impact the way sensory input is received by the brain.
Regardless of the reason, this study provides strong evidence that helping people maintain vision as they age is crucial for healthy aging and better quality of life.
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Transitions Optical has named the winners for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support Transitions® lenses.
“Honoring this incredible group of Transitions Innovation Awards winners and finalists was a perfect way to round off our 25th anniversary celebration of Transitions Academy,” said Drew Smith, director, North America channels, Transitions Optical. “Our winners’ and finalists’ creativity and achievements are inspiring, and we are thankful for their continuous engagement and innovation with the Transitions brand.”
The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses.
Winner: MAVUE Marie Trudel (Quebec City, Quebec)
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CNIB announces that Deloitte Canada has donated 300 smartphones to the Phone It Forward program. This donation will support and empower people with sight loss across Canada to live more active, independent lives.
Modern smartphones are life-changing tools in the hands of individuals who are blind or partially sighted. The Phone It Forward program takes modern, gently used smartphones; refurbishes them; outfits them with accessible apps and puts them directly into the hands of Canadians who are living with sight loss. Recipients are also provided with training on how to use their new smart devices with confidence.
With these devices in hand, people with sight loss are able to do things that may have seemed challenging before – from travelling safely alone using GPS to reading prescription labels and taking medication safely to connecting with loved ones.
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