Trending @ Optik
The latest issue of Optik Magazine is here, and it’s packed with insight, inspiration, and essential updates for Canadian Eye Care Professionals.
👓 Eye on Kids! This issue dives into the vibrant world of children’s vision care, with a special spotlight on connecting with young patients and their families. Shan Khan unveils the latest eyewear trends for kids and teens, while Dr. Jenny Lee covers the essentials of Pediatric Eye Exams 101. Jade Bodzasy shares the A+ method for making clinic visits a success with younger patients.
Also inside: Dr. Mark Schaeffer explores the perfect pair—glasses and contact lenses—for active young wearers, and Joe Mireault makes a bold case to stop selling glasses and start boosting revenue with a smarter retail mindset.
💡 Plus, don’t miss insightful pieces from our regular contributors Dr. Trevor Miranda, Suzanne Sendel, and Dr. Roxanne Arnal—and a new Opticianry CE course by Tom Weissberger!
It’s a packed issue—check it out now!
Eye on the Industry is a new podcast created by and for eyecare professionals—covering the trends, innovations, and leadership shifts shaping the future of optics.
Hosted by Christine Zeggil and Isabelle Tremblay, two trailblazers with decades of experience, the show goes beyond surface-level soundbites. Each episode brings open dialogue, expert insights, and real conversations with the people moving the industry forward.
From smart lenses to leadership breakthroughs, from optical retail to patient experience—it’s all on the table.
👁️ Available now on all major podcast platforms
📣 In media partnership with Optik Magazine
@chrissyzeegs
@isabelletremblayauthor2025
Eye on the Industry is a new podcast created by and for eyecare professionals—covering the trends, innovations, and leadership shifts shaping the future of optics.
Hosted by Christine Zeggil and Isabelle Tremblay, two trailblazers with decades of experience, the show goes beyond surface-level soundbites. Each episode brings open dialogue, expert insights, and real conversations with the people moving the industry forward.
From smart lenses to leadership breakthroughs, from optical retail to patient experience—it’s all on the table.
👁️ Available now on all major podcast platforms
📣 In media partnership with Optik Magazine
@chrissyzeegs
@isabelletremblayauthor2025
📚 Back-to-school isn’t just for students.
While families check off school supply lists, it`s time to include vision care.
This season isn’t just about sales. It’s a chance to remind parents that eyewear plays a role in how their kids learn, focus, and show up with confidence.
Updated prescriptions. Lighter, more expressive frames. Conversations that connect the dots between eye health and academic success.
Back-to-school brings more than traffic. It brings intention.
📝 From the pages of @optiknow, written by Editor-in-Chief Shan Khan
#OD #optometrist #RO #optician #eyewear #eyecare
📚 Back-to-school isn’t just for students.
While families check off school supply lists, it`s time to include vision care.
This season isn’t just about sales. It’s a chance to remind parents that eyewear plays a role in how their kids learn, focus, and show up with confidence.
Updated prescriptions. Lighter, more expressive frames. Conversations that connect the dots between eye health and academic success.
Back-to-school brings more than traffic. It brings intention.
📝 From the pages of @optiknow, written by Editor-in-Chief Shan Khan
#OD #optometrist #RO #optician #eyewear #eyecare
☀️ Bold frames. Brighter days.
Meet Ariadna from the Woodys ANIMA collection. Handcrafted in personalized acetate and built for standout summer style.
With couture-level details, innovative shapes, and premium materials like Zeiss lenses, this frame is made to turn heads from boardwalk to beach club.
Saturated color. Lightweight comfort. Unmistakably Woodys.
🕶️ Discover more at moodeyewear.com
#Hashtags:
#WoodysEyewear #BoldEyewear #EyewearStyle #SeasideLook #OpticalTrends #SunglassesSeason #LuxuryEyewear #SummerStyleEdit #OptikMagazine #FashionFrames #AriadnaByWoodys #PersonalizedAcetate #Zeiss
☀️ Bold frames. Brighter days.
Meet Ariadna from the Woodys ANIMA collection. Handcrafted in personalized acetate and built for standout summer style.
With couture-level details, innovative shapes, and premium materials like Zeiss lenses, this frame is made to turn heads from boardwalk to beach club.
Saturated color. Lightweight comfort. Unmistakably Woodys.
🕶️ Discover more at moodeyewear.com
#Hashtags:
#WoodysEyewear #BoldEyewear #EyewearStyle #SeasideLook #OpticalTrends #SunglassesSeason #LuxuryEyewear #SummerStyleEdit #OptikMagazine #FashionFrames #AriadnaByWoodys #PersonalizedAcetate #Zeiss
A Shady Past: The History of Sunglasses
Originally written by Sarah Bureau, RO, this piece is still one of the best throwback features we’ve published.
Before #influencerstyle and eyewear TikToks, sunglasses had a long, weird, and surprisingly medical journey.
🔹 Inuit hunters
🔹 Roman emperors
🔹 Hollywood stars
The transformation of sunglasses from protection to fashion statement—with one of the most iconic vintage visuals we’ve ever run.
We’re revisiting it today because the story still holds up. And Sarah’s passion for eyewear history (and repair) continues to shape the industry.
🕶️ Let us know if you`d love to see more archive gems like this.
https://bit.ly/OptikThrowbackThursday
#OpticalHistory #EyewearThrowback #eyecare #OpticianLife #EyewearDesign #TradePress #OpticalHeritage #SarahBureau #sbspecs
A Shady Past: The History of Sunglasses
Originally written by Sarah Bureau, RO, this piece is still one of the best throwback features we’ve published.
Before #influencerstyle and eyewear TikToks, sunglasses had a long, weird, and surprisingly medical journey.
🔹 Inuit hunters
🔹 Roman emperors
🔹 Hollywood stars
The transformation of sunglasses from protection to fashion statement—with one of the most iconic vintage visuals we’ve ever run.
We’re revisiting it today because the story still holds up. And Sarah’s passion for eyewear history (and repair) continues to shape the industry.
🕶️ Let us know if you`d love to see more archive gems like this.
https://bit.ly/OptikThrowbackThursday
#OpticalHistory #EyewearThrowback #eyecare #OpticianLife #EyewearDesign #TradePress #OpticalHeritage #SarahBureau #sbspecs
Instagram is no longer just social. It’s searchable.
Google and Meta (Instagram) have confirmed that, starting July 10, 2025, public content from professional Instagram accounts can be indexed and shown in search engine results, including Google’s.
That means photos, Reels, and videos may appear in Google Search and Image results.
The breakdown of what will and won’t be indexed by Google starting July 10, 2025:
✅ Will be indexed:
Public posts from professional Instagram accounts (business/creator)
Captions
Reels
Photos
Videos (if posted to the main grid)
❌ Will NOT be indexed:
Stories (because they disappear after 24 hours and aren’t publicly accessible long-term)
Private accounts or posts with limited visibility
Comments (at this stage)
How are you going to change what you are creating?
#OptikMagazine #EyewearMarketing #InstagramSEO #OpticalRetail #DigitalVisibility #SearchUpdate #MarketingStrategy #GoogleSearch #SEOforOpticians
Instagram is no longer just social. It’s searchable.
Google and Meta (Instagram) have confirmed that, starting July 10, 2025, public content from professional Instagram accounts can be indexed and shown in search engine results, including Google’s.
That means photos, Reels, and videos may appear in Google Search and Image results.
The breakdown of what will and won’t be indexed by Google starting July 10, 2025:
✅ Will be indexed:
Public posts from professional Instagram accounts (business/creator)
Captions
Reels
Photos
Videos (if posted to the main grid)
❌ Will NOT be indexed:
Stories (because they disappear after 24 hours and aren’t publicly accessible long-term)
Private accounts or posts with limited visibility
Comments (at this stage)
How are you going to change what you are creating?
#OptikMagazine #EyewearMarketing #InstagramSEO #OpticalRetail #DigitalVisibility #SearchUpdate #MarketingStrategy #GoogleSearch #SEOforOpticians
👓 EYES ON KIDS: JULY–AUGUST ISSUE OUT MID-MONTH!
Our summer issue is packed with what’s next in pediatric vision care:
🧒 Growing Vision: Eye health & style for kids
🚀 Tech for Tomorrow: Tools for myopia control
💧 Relief in Sight: Dry eye breakthroughs
🌟 PLUS:
💡 Stop selling glasses. Start making real profit.
👁 The perfect pair: Glasses and contacts.
📖 Bilingual. Fresh strategies. Must-know tech.
🎯 Don’t miss it — dropping soon!
#OptikMagazine #Eyecare #PediatricEyecare #VisionTech #MyopiaManagement #DryEyeRelief #CanadianOptometry #OpticalIndustry #EyeOnInnovation
👓 EYES ON KIDS: JULY–AUGUST ISSUE OUT MID-MONTH!
Our summer issue is packed with what’s next in pediatric vision care:
🧒 Growing Vision: Eye health & style for kids
🚀 Tech for Tomorrow: Tools for myopia control
💧 Relief in Sight: Dry eye breakthroughs
🌟 PLUS:
💡 Stop selling glasses. Start making real profit.
👁 The perfect pair: Glasses and contacts.
📖 Bilingual. Fresh strategies. Must-know tech.
🎯 Don’t miss it — dropping soon!
#OptikMagazine #Eyecare #PediatricEyecare #VisionTech #MyopiaManagement #DryEyeRelief #CanadianOptometry #OpticalIndustry #EyeOnInnovation
Comfort that keeps up with your day.
CooperVision’s MyDay® daily disposable lenses are built for patients who expect more—more clarity, more comfort, and more all-day performance.
✔️ Aquaform® Technology locks in moisture for long-lasting comfort
✔️ Aberration Neutralizing System™ delivers crisp, clear vision
✔️ High breathability helps keep eyes clear and white
✔️ UV blocking helps protect against harmful rays
The softest silicone hydrogel lenses CooperVision has ever made.
High performance. Low effort. One-day wear.
#MyDayLenses #CooperVision #ContactLenses #EyecareProfessionals #OptometryLife #DailyDisposables #VisionCare #AquaformTechnology #UVProtection #SiliconeHydrogel #IIG #IndieOD #OpticalExcellence
Comfort that keeps up with your day.
CooperVision’s MyDay® daily disposable lenses are built for patients who expect more—more clarity, more comfort, and more all-day performance.
✔️ Aquaform® Technology locks in moisture for long-lasting comfort
✔️ Aberration Neutralizing System™ delivers crisp, clear vision
✔️ High breathability helps keep eyes clear and white
✔️ UV blocking helps protect against harmful rays
The softest silicone hydrogel lenses CooperVision has ever made.
High performance. Low effort. One-day wear.
#MyDayLenses #CooperVision #ContactLenses #EyecareProfessionals #OptometryLife #DailyDisposables #VisionCare #AquaformTechnology #UVProtection #SiliconeHydrogel #IIG #IndieOD #OpticalExcellence
Sunglasses. Make it Lacoste. 😎
This summer’s statement is all in the silhouette. Bold. Structured. Unmistakably sharp.
The latest from Lacoste and Marchon brings runway energy to real-world sun.
Luxury edge. Crocodile cool.
📍Spotted in Optic Magazine
#LacosteEyewear #Marchon #OpticMagazine #SummerSunglasses #StatementShades #EyewearStyle #PrivatePayLooks #FrameGameStrong #IndieOD #OpticalEdit
Sunglasses. Make it Lacoste. 😎
This summer’s statement is all in the silhouette. Bold. Structured. Unmistakably sharp.
The latest from Lacoste and Marchon brings runway energy to real-world sun.
Luxury edge. Crocodile cool.
📍Spotted in Optic Magazine
#LacosteEyewear #Marchon #OpticMagazine #SummerSunglasses #StatementShades #EyewearStyle #PrivatePayLooks #FrameGameStrong #IndieOD #OpticalEdit
