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It’s Movember! Men’s fashion eyewear is the focus in this issue of Optik, from Shan’s picks, Voilà and more. Alium (Design Eyewear Group) and Canadian distributor Mood Eyewear are featured. Global Optical tradeshows are coming back! We review two of the best, SILMO Paris and Vision Expo West. Dr. Trevor Miranda discusses the importance of leadership, how to embrace the role, learn to excel as a leader and create future leaders in your organization.
Alcon today announced the Canadian launch of its latest innovation to treat patients with dry eye: the Systane® iLux2® Meibomian Gland Dysfunction (MGD) Thermal Pulsation System.
The Systane iLux2 treatment system is the only all-in-one, portable MGD device that can help Eye Care Professionals (ECPs) both evaluate their MGD patients and then effectively treat them through customizable control of heat and expression of their meibomian glands. To help educate patients on the benefits of this treatment, the Systane iLux2 now has advanced imaging capabilities used for meibography, enabling ECPs to capture white light and infrared photos of the meibomian glands, as well as high-definition (HD) video and images of the treatment process.
“Around 56% of patients see four or more eye care providers in search of proper diagnosis and relief,” said Dr. Walter Whitley, Optometrist at Virginia Eye Consultants. “With the new Systane iLux2 MGD Thermal Pulsation System, I can efficiently evaluate my MGD patients and educate them on their need for Systane iLux2.”
The new imagining capabilities’ of Systane iLux2 MGD Thermal Pulsation System helps the device expand on its already efficacious treatment capabilities, giving patients 12 months efficacy with a single 8-to-12-minute treatment. In a post-hoc review of a recent study on 236 patients, 87% of patients with severe baseline MGD symptoms reported having only mild-to-moderate symptoms at 12 months post-treatment. Moreover, 78% of patients with moderate baseline symptoms had no-to-mild symptoms at 12 months post-treatment.
“Alcon is committed to continually innovating our dry eye portfolio with industry-leading product offerings, so that ECPs are able to respond to their patient’s needs,” said Chris Gruhn, General Manager of Alcon Canada. “By allowing patients to visualize the disease, and track their results over time, the all-in-one updated SystaneiLux2 MGD Thermal Pulsation System will assist eye care professionals in further building trust with their patients.”
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#alcon
Nikon is getting chefs to create intricate meals worthy of a calligraphy artist – work full of precision details that are better seen through its premium lenses.
Agence Dada was mandated to adapt and transform Nikon’s global French-lensed 2021 global ad campaign “Everything starts with a detail” for a Canadian audience to drive brand awareness nationally. In that work, a Parisian romance blossoms based on a man noticing a woman’s dimple through the Nikon lenses in his eyewear – a tiny detail which if overlooked, would not have led to their international courtship.
For this campaign, art director and professional artist Olivier Rielland Nadeau imagined a detailed art piece that would honour Nikon’s Japanese heritage and incorporate the colourful possibilities that Nikon lenses create. The artwork then served as the foundation to inspire three Canadian chefs from coast to coast to create highly visual, technical dishes.
The premise was based on unlocking the power of details in the creative process, to make a transformative link between different creators using different mediums.
“Nikon has to strengthen its identity and premium positioning by developing a strong presence promoting the added value of precision, aesthetics and protection for its core lenswear customers,” says Andréanne Isabelle Poitras, Agence Dada’s VP of creative and strategy.
Nikon is likely best known to Canadians for its camera equipment, but there are also 300 Nikon expert clinics and stores in Canada providing lenses for eyewear. Poitras tells strategy that Nikon is aiming to grow its leadership position in the industry by reaffirming its premium brand status in a market that is aggressively demanding on price competition.
As Poitras notes, at the onset of the COVID-19 pandemic, lifestyle and consumption habits of eyeglass wearers changed drastically overnight, including the amount of physical contact during various transactions. In this context, Nikon tasked Agence Dada to assist in its strategic reinvention and reinforce its premium story.
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#nikon
The Toronto International Centre was the venue for a full day of CE, workshops and trade exhibits focused exclusively on Myopia Management on Sunday November 6th.
Nearly 200 participants availed themselves of the opportunity to learn and networkon the topic, which is evolving quickly. The global leading role that Canada plays in advancing therapeutic options and standard of care were repeating themes through the day.
Canada has lead the way in establishing myopia management as the standard of care and offers a wider array of approved treatments to slow the progression of myopia relative to the more conservatively regulated US market. This is particularly true as it relates to specially designed spectacle lens options.
The event was organized by CRO (Clinical & Refractive Optometry), and Review of Myopia Management (RMM) and copresented with GMAC (the Global Myopia Awareness Coalition).
THE Myopia Meeting provided 4-hours of COPE-approved continuing education credit interspersed with manufacturer workshops by CooperVision, EssilorLuxottica, and Hoya. Johnson & Johnson Vision was also a sponsor and shared information about its new lenses now available in Canada
After an introduction by Review’s chief medical editor Dwight Akerman, OD, MBA, FAAO, FBCLA, FIACLE, Debbie Jones, BSc, FCOptom, presented her course: “Myopia Control—Where We Are Now and Where We Are Going.”
Vishakha Thakrar, OD, FAAO, FSLS, in her presentation on “Managing Myopia Control Challenges and Complications,” reiterated Canada’s myopia management standard of care along with the currently available treatments, and discussing the genetic and environmental factors influencing myopia including information on the impact of the COVID pandemic on myopia prevalence.
Langis Michaud, OD, MSc, author of Managing Myopia One Child at a Time, began his CE course by emphatically stating, “You have to do something instead of single vision lenses. Because “Any myopia progression before the age of 10 is a time bomb!”
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#toronto #myopia
Patrick Doyle, President of Doyle Optometrists & Opticians, announces the appointment of Laurence Langlois-Parent as Vice-President, Operations — a pivotal position in the company’s growth plan.
According to Patrick Doyle, “The creation of this new position is very much in line with our growth plan and the continuity of our business model, which features optometrists and opticians who are co-owners and operate their own clinic. Laurence’s arrival will allow us to better support and equip them in their management role, as well as supporting the group’s growth by guiding the organization through the next steps of its evolution.”
CA chartered accountant by training, Laurence has acquired her experience in various companies by leading transformational projects in different sectors: IT, finance and human resources. She has worked in well- established companies in Quebec, such as Deloitte, the Groupe Dynamite, and the Sainte-Justine Foundation.
To this, Patrick adds, “With her strategic thinking and leadership skills, Laurence has an impressive career path that completely fits our business needs and objectives. But beyond her skills, it is her concern for people and her business vision that will allow us to see even further ahead and help us to stay close to all our co-owners, while achieving the growth of our network.”
Delighted by this new challenge, Laurence says: “I now have the pleasure of working in a field that combines two sectors I particularly like — health and retail. Since my arrival, I have discovered passionate co-owners and a dynamic team, and all of them full of ideas. Together, we are stimulating Quebec entrepreneurship, while also taking care of people. What more could you ask for!”
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#DoyleOptometristsOpticians
The calendar of events for the forthcoming edition of MIDO set to take place February 4th to 6th at Fiera Milano Rho, will soon be available. Only at MIDO will opticians find the entire eyewear supply chain represented – from manufacturers of lenses and machinery to the leading international producers of optical and sun frames, alongside small independent designers. OttiClub is the space where training and conferences with industry professionals are held, while the famous MIDO squares will be enlivened with meetings, conversations, enjoyment and entertainment.
Visitors can register at https://www.mido.com/en/entry-pass.
Even though the calendar of conferences, events and meetings during the show is still being finalized, the exhibit areas and pavilions for the next MIDO are certain. In fact, six pavilions at Fiera Milano Rho will host MIDO 2023, one more than at the previous edition.
The trade fair also returns to its ‘traditional’ location with stands in pavilions 1 and 3, 2 and 4, 6 and 10. Also confirmed are the exhibit areas – Fashion District, Design Tech, Design Lab, Lenses, FAiR East, Tech, Lab Academy and Start Up. The latter, introduced last year, will host emerging players at an eco-sustainable stand made with recycled and recyclable materials, in keeping with the show’s environmental accountability program begun in 2019.
Exhibitors from around the globe, arriving from Europe as well as from the UK and USA, to mention just the top countries, have already reserved their space at MIDO. Excellent response also from Asian businesses that are returning this year to the area dedicated to their products.
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