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Our July-August issue of Optik celebrates the diversity of Canadian eyewear designers and their unique style. We take an in-depth look at one of the most challenging aspects of running an independent practice in smaller cities and towns – recruiting great staff. Wendy Buchanan discusses the importance of hiring a competent dispensary manager, and favourite Kid’s frames are also featured.
Transitions Optical in Canada has announced a new consumer contest in partnership with Golf Canada. The Transitions “Keep Your Eyes on the Ball” contest gives Canadian consumers the chance to enter to win over $5,000 in prizes, including a pair of Transitions lenses and a golf trip for four to Kananaskis in Alberta.
Consumers can simply enter the contest now through August 28, 2022 by completing the entry form at https://buff.ly/3vzGsbp. The winner will be drawn at random from the contest participants and announced on Tuesday, August 30, 2022.
“Golf is a great match for Transitions, especially since lighting conditions vary greatly on the golf course at all times of day,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “Whether in direct sunlight or shadows from trees, golf fans and amateur players alike appreciate Transitions ability to seamlessly adapt their level of tint to provide the best protection for comfort and enhanced vision on and off the course. We will also be able to share this with consumers at our Transitions booth during the CP Women PGA Golf Tournament in Ottawa, where visitors will be able to try the 12 Transitions lens colours, ask all their questions about Transitions lenses, and receive customized advice on Transitions.”
The winner of the contest will receive a gift certificate to the optical clinic of their choice that offers Transitions lenses to redeem for their prize pair. The trip to Kananaskis in Alberta includes airfare for four from a major Canadian airport to the golf destination, accommodations, a rental car if necessary, and two rounds of golf.
ECPs can visit Kananaskismagicalexperience.com for more information.
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Nikon Optical Canada announces that Transitions XTRActive New Generation and Transitions XTRActive Polarized lenses will be available as of July 18th. By combining Nikon state-of-the art designs with innovative Transitions technology, patients have an optimal visual experience and increased level of satisfaction while generating more sales and future sales for clinics.
Transitions XTRActive New Generation and Transitions XTRActive Polarized feature a 35% faster fade back time compared to previous generations. They are ideal for patients who frequently move from indoors to outdoors and are looking for an optical solution that perfectly matches their dynamic lifestyles.
· Transitions XTRActive New Generation lenses protect against bright lights, provide 100% UVA and UVB protection, offer blue light protection and is the darkest photochromic lens in hot temperatures and in the car.
· Transitions XTRActive Polarized lenses are specially designed for very bright light and reflective glare exposure. They become extra dark and polarized at the same time when they are activated outdoors. Transitions XTRActive Polarized lenses do not activate indoors, neither for darkness nor for polarization. As a result, the wearer can use their digital devices without having to worry about a polarized lens blocking their view of the screen and still receive the benefit of Transitions XTRActive Polarized lenses.
Available in Nikon progressives SeeMax™ Ultimate, Presio Power Infinite and Presio Inspire, Nikon single vision lenses SeeMax™ Infinite and NL ViewFit, and with SeeCoat™Next, HCC ICE and H coatings.
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Having just recovered from the emotions of Vision Expo in New York, it’s time to start thinking about the next big event, to be held September 14 to 17, 2022, in Las Vegas. Organizers say they’re preparing a show that’s not to be missed.
Last year, more than 280 exhibitors answered the call to present their latest creations and innovations to eye care professionals. As is tradition in Las Vegas, many of them also welcomed visitors in their suites at the Venetian Hotel. Attendees also had access to more than 190 hours of continuing education, ranging from eye health and patient management to technological and business innovations and fashion.
There were also some new features that are expected to return this year, such as The Seen, a section focused on collaborative learning. For example, the EYE2EYE series of panels was presented, during which experts discussed several topics of importance to eye care professionals.
The show will be held this year at the Venetian Convention Center & Expo. “Why not at the Sands?” regulars may ask.
Actually, it is the same location! In March 2021, the Las Vegas Sands Group sold the Venetian Hotel, the Palazzo and the Sands Expo and Convention Center to VICI Properties and Apollo Global Management for US$6.25 billion.
In September 2021, the new owners changed the name of the Sands Expo to the Venetian Expo. So regulars won’t feel out of place!
Go to Optik Magazine’ July-August 2022 issue to read the full article!
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US-based medical device company Visioneering Technologies, Inc. announces the introduction of NaturalVue® (etafilcon A) Enhanced Multifocal 1 Day™ Contact Lenses, in Canada.
The lenses feature the TripleTear™ Lubrication System and a new Ultra-Tapered Edge and provides excellent vision and comfort across a variety of patient types.
For more information, please call toll-free 1-844-VTI-LENS (1-844-884-5367) ext. 116 or visit the product information page for Canadian ECPs.
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Wendy Buchanan, Eyewear Image Expert, shares her tips for running a successful eyewear dispensary in an independent optometry office. 👓
See her “Reinventing Your Dispensary for Success” article on the Eye Care Business Canada website. Link in bio.
Wendy is the creative force behind @bespectaculartraining, where she helps optometry teams framework to style their clients, increase capture rates, and close more sales.
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The World Council of Optometry (WCO) is working with the International Myopia Institute (IMI) to promote the distribution of a survey investigating myopia management by eye care professionals (ECPs) worldwide. The IMI survey titled ‘Myopia Control Attitudes and Practice’ builds upon data gathered in 2016 and 2019 to establish adoption of the latest evidence addressing the myopia epidemic and how it varies geographically and among ECPs. In 2021, the WCO board of directors unanimously adopted a resolution calling for an evidence-based standard of care for myopia which is comprised of the three main components of mitigation, measurement, and management.
World Council of Optometry President Peter Hendicott, MAppSc, PhD said, “We encourage eye care professionals worldwide to take this survey whether or not they employ myopia management in their practices. The World Council of Optometry fully supports our colleagues at the International Myopia Institute in gathering this critical information to learn more about what is happening in practices around the world and how we can get ahead of the myopia epidemic.”
International Myopia Institute Chair, Professor Serge Resnikoff, said, “Receiving feedback directly from eye care practitioners would help IMI to identify areas that need further knowledge dissemination and understand factors that could hinder practitioners from adopting best practices.”
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