Longchamp Selects Marchon for Global Eyewear Venture
Monday, February 20 2017 | 00 h 00 min | Agreements and Partnerships, News, Press Release
Paris – Melville (NY) – Longchamp and Marchon Eyewear, Inc. have announced the signing of a new global licensing agreement for the development, production, and distribution of Longchamp Eyewear collections under the design and creative direction of Sophie Delafontaine, Longchamp’s Artistic Director. The two companies will launch the new women’s lines in Fall/Winter 2017 with a full range of styles for both optical frames and sunglasses.
The aim of Longchamp’s partnership with Marchon, a VSP Global® company, and one of the world’s leading eyewear groups, is to expand the brand’s reach in a major fashion accessory segment. The collections will retail in Longchamp boutiques, in selected premium optical retail locations, multi-brand fashion channels and travel retail locations worldwide.
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