Optik Unveils New Brand Identity

Tuesday, May 8 2018 | 06 h 20 min | News, Press Release

VuePoint IDS, publisher of Optik magazine and the InfoClip series of digital newsletters, announces the launch of a refreshed and unified brand concept. The new Optik branding simplifies the media properties and leverages the strength of the flagship brand, Optik.

The former InfoClip e-newsletter brands will be merged under the “Optik” brand. The new look modernizes and simplifies the branding concept using a stylized wide-open eye, which symbolizes the Optik brand’s promise of objectivity and integrity. The familiar “!” in the former logo is replaced by the more digital-friendly and simplified “i”.

Continuity will be maintained through the colour scheme. The former digital media titles will be reflected as a suffix to Optik. InfoClip DotClip and InfoClipXtra will now carry the Optik branding under the names Optik and Optik XTRA. The new website will be rebranded as Optik NOW.

In addition to refreshing the brand image, which has upheld a modern image since its inception in 2006, the new brand positions Optik as a full-spectrum eye care publication, covering a wide array of related topics in both print and digital media.

“In addition to a front-end refresh of the website, major changes have been made to the VuePoint data engine underlying the digital publications. These enhancements will help to deliver targeted content to viewers and in the development of advanced data services to our clients,” said David Pietrobon, President of VuePoint IDS Inc.

The new Optik brand will be revealed on the various publications and social media networks over the next several weeks.