fbpx

Receiving a Smartphone Through the CNIB Foundation’s Phone it Forward Program

In September 2018, CNIB formally unveiled Phone It Forward – a program that gives Canadians a unique opportunity to donate their old smartphones, receive a tax receipt, and empower people who are blind.

Scott Seiler dreamed of owning a smartphone, but the cost, and lack of hands-on training, was a barrier.

As someone who had never sent a text message, Scott says he felt disconnected from the outside world. He longed for something that would allow him to connect with people without having to rely on memorizing multiple phone numbers. 

Through the CNIB Foundation’s Phone It Forward program, Scott received a free smartphone and one-on-one user training.

Slightly nervous about learning how to send text messages, he was shocked at how easy the process is. 

“I thought I was going to have to press all kinds of buttons to type out a message, but I just talked to Siri,” says Scott. “Getting the smartphone is one piece of the puzzle – having access to training is key. I’m in my late fifties; I didn’t grow up accustomed to this stuff.” 

Now, he’s learning how to use the built-in voiceover technology to help stay connected with family and friends. 

Scott says his smartphone has given him peace of mind. He is continuing to learn how to use the device and hopes to become proficient.

Visit phoneitforward.ca to donate your smartphone and change the life of someone who is blind.

Click HERE for the full press release.

Featured Posts

The Vision Council logo

The Vision Council Caps a Year of Growth, Innovation, and Industry Leadership

As the leading trade association for the optical industry, The Vision Council closes 2025 with measurable progress in research, advocacy, industry standards, Foundation initiatives, and Vision Expo events, reinforcing its role as the unifying voice of the optical sector.

Learn More
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Read more
Frederic Beausoleil

Frédéric Beausoleil: A Legacy of Elegance and Independence

A conversation with iconic eyewear designer Frédéric Beausoleil reveals a life shaped by independence, craftsmanship, and cultural heritage. Beausoleil’s journey blends elegance, sustainability, and timeless design into a deeply personal creative legacy.

Read more
Proudly Canadian Optik contest

Proudly Canadian: Voices from Across Canada’s Eye Care Community

Meet the winners of Optik’s Proudly Canadian Contest — sharing inspiring reflections from Canadian ECPs across the country. Bilingual entries featured.

Read more
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read more
The Vision Council logo

The Vision Council Caps a Year of Growth, Innovation, and Industry Leadership

As the leading trade association for the optical industry, The Vision Council closes 2025 with measurable progress in research, advocacy, industry standards, Foundation initiatives, and Vision Expo events, reinforcing its role as the unifying voice of the optical sector.

Learn More
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Read More
Frederic Beausoleil

Frédéric Beausoleil: A Legacy of Elegance and Independence

A conversation with iconic eyewear designer Frédéric Beausoleil reveals a life shaped by independence, craftsmanship, and cultural heritage. Beausoleil’s journey blends elegance, sustainability, and timeless design into a deeply personal creative legacy.

Read More
Proudly Canadian Optik contest

Proudly Canadian: Voices from Across Canada’s Eye Care Community

Meet the winners of Optik’s Proudly Canadian Contest — sharing inspiring reflections from Canadian ECPs across the country. Bilingual entries featured.

Read More
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read More
The Vision Council logo

The Vision Council Caps a Year of Growth, Innovation, and Industry Leadership

As the leading trade association for the optical industry, The Vision Council closes 2025 with measurable progress in research, advocacy, industry standards, Foundation initiatives, and Vision Expo events, reinforcing its role as the unifying voice of the optical sector.

Learn More
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Read more
Frederic Beausoleil

Frédéric Beausoleil: A Legacy of Elegance and Independence

A conversation with iconic eyewear designer Frédéric Beausoleil reveals a life shaped by independence, craftsmanship, and cultural heritage. Beausoleil’s journey blends elegance, sustainability, and timeless design into a deeply personal creative legacy.

Read more
Proudly Canadian Optik contest

Proudly Canadian: Voices from Across Canada’s Eye Care Community

Meet the winners of Optik’s Proudly Canadian Contest — sharing inspiring reflections from Canadian ECPs across the country. Bilingual entries featured.

Read more
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read more
The Vision Council logo

The Vision Council Caps a Year of Growth, Innovation, and Industry Leadership

As the leading trade association for the optical industry, The Vision Council closes 2025 with measurable progress in research, advocacy, industry standards, Foundation initiatives, and Vision Expo events, reinforcing its role as the unifying voice of the optical sector.

Learn More
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Read more
Frederic Beausoleil

Frédéric Beausoleil: A Legacy of Elegance and Independence

A conversation with iconic eyewear designer Frédéric Beausoleil reveals a life shaped by independence, craftsmanship, and cultural heritage. Beausoleil’s journey blends elegance, sustainability, and timeless design into a deeply personal creative legacy.

Read more
Proudly Canadian Optik contest

Proudly Canadian: Voices from Across Canada’s Eye Care Community

Meet the winners of Optik’s Proudly Canadian Contest — sharing inspiring reflections from Canadian ECPs across the country. Bilingual entries featured.

Read more
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read more