Marchon and Converse Sign Exclusive Global Licensing Agreement
Friday, October 2 2020 | 16 h 40 min | EyeCareBusiness.ca, News, Press Release
Marchon Eyewear and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.
New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.
The eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. The brand targets all genders and ages 12 – 35.
“Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry,” said Nicola Zotta, President and CEO of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.”
“We are excited to announce our partnership with Marchon Eyewear,” said Jon Tappan, VP/GM of Apparel & Accessories for Converse. “As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer, while enabling their individual style.”
The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.
Click HERE for the full press release.
