Safilo Launches Smith Imprint 3D Technology

Monday, January 3 2022 | 14 h 46 min | New Products, News, Press Release

Safilo Group continues to grow in its digital transformation process and announces the debut of Imprint 3D Technology, developed and launched through Safilo’s proprietary brand, Smith.

Smith created the patent-pending Imprint 3D Technology to address the vast range of face shapes and features while eliminating the one-size fits all approach to sports gear. The initial launch of Smith’s Imprint 3D Technology debuts with a first to-market custom crafted 3D printed snow goggle.

The new Smith I/O MAG Imprint 3D goggle is the first custom goggle built to the individual features of a person’s face. Utilizing Smith’s custom app, users scan their face to capture their unique details and contours, allowing an individualized frame to be automatically generated, 3D printed – using HP’s industrial Multi Jet Fusion platform – and, finally, hand assembled in Smith’s USA-based production facility.

“Safilo’s 360° digital transformation continues. Within the last year, we have introduced multiple innovations in both the B2B and D2C areas. Today we are very satisfied to be the first on the market to have studied a concrete application of new technologies, with an innovative final product delivered to market that continues to evolve the sports experiences of our customers.”- stated Angelo Trocchia, CEO of Safilo Group.

The innovative Smith I/O MAG Imprint 3D goggle is currently available exclusively in North America through www.smithoptics.com.

Click HERE for the full press release.