Silhouette Fights Climate Crisis Through Green Energy Initiatives and Carbon Offsetting
Wednesday, September 21 2022 | 13 h 12 min | News, Press Release
The climate crisis is threatening life as we know it. Since the beginning of industrialization, the climate has rapidly changed. The planet is warming up, causing extreme weather events on a global scale. Silhouette takes its responsibility towards the planet seriously. As the global market leader in rimless premium eyewear, the Austrian family-owned company thinks long-term, with an eye on the future.
Empowered by Lightness: A Vision for the Future
Silhouette is leading by example. For instance, it produces its premium eyewear using 100 % climate-neutral green electricity. Since September 2022, its production is also CO2-neutral thanks to carbon reduction projects and offsetting. In the last seven years, the brand has been able to slash its carbon footprint in half. It achieved this in part by switching to its own solar power and installing large solar panels on the roofs of its eyewear production facilities. The company is also phasing out combustion vehicles and has already replaced a quarter of them with electric and hybrid alternatives.
Gold Standard Project: 6-megawatt Solar Energy Farm
Any emissions that Silhouette cannot eliminate so far are offset by purchasing certificates from Gold Standard projects. The Austrian premium brand is focusing on solar energy generation in the Global South. In its first year, the brand is supporting a 6-megawatt solar energy farm in India. The farm in Kolanupaka supplies 9,899 MWh of clean energy each year to the local power grid, which is currently still dominated by fossil fuels. It cuts emissions by 9,535 tons of CO2e (CO2 equivalent) each year. The project connects multiple solar farms to the grid, lowering emissions while also improving air quality and living conditions, and making the local power supply more stable and sustainable. This will also make it possible to set up a health camp for 400 people and provide medical treatment in cooperation with nearby Kamineni Hospital.
Click HERE for the press release.
