LensCrafters Announces Launch of New Flagship Store In Toronto
Tuesday, August 1 2023 | 11 h 21 min | News, Press Release
LensCrafters announced the opening of the company’s first Canadian flagship store in Toronto, on July 21 at 33 Bloor Street East. The company opened its first two flagship stores in New York City in 2020 and two more in San Francisco in 2021 and Palo Alto last year.
The aim of the new flagship store, located in Toronto’s Yorkville shopping district, is to further position LensCrafters as a modern optical retail leader of exclusive brands and reinforce the company as a trusted eye care and eyewear authority in the region.
The milestone opening, in the heart of Toronto’s high-end fashion destination, is part of LensCrafters’ continued North America expansion plans.
The new flagship will encompass the latest advanced digital technology and state-of-the-art design blending eye-catching finishes to create a dynamic customer journey.
From eye exams to shopping for the frames, the new location will showcase an expanded selection of designer eyewear styles and brands that include Burberry, Dolce & Gabbana, Persol, Versace, and Prada.
The flagship will leverage a wide range of tools to afford customers more opportunities to meet their needs for a premium in store experience.
Customers will be able to digitally explore the wide variety of EssilorLuxottica collections and brands, customize Ray-Ban and Oakley frames, and virtually try-on any frame using Virtual Mirror technology through LensCrafters’ Smart Shopper interactive in store tool.
“As LensCrafters continues to expand in the US and Canada, we look forward to advancing the brand this year with the rollout of our new flagship store in Toronto,” said Alfonso Cerullo, President & GM of LensCrafters, North America. “Appealing to the well-known local shopping hub on Bloor Street, the store will reflect the effortless integration of design and technology. At the end of the day, we want to be a top destination in the community when it comes to finding the best vision care solutions that resonate with our customers and help people express themselves while seeing well at the same time.”
The collection of luxury optical and sun styles along with superior lens design and technology by Essilor, will give the brand a larger footprint in the eyewear market. The new flagship will be equipped with high-resolution digital screens and led-walls displaying eyewear and ad campaigns to allow customers an immersive experience around the brand’s offering.
An added focus will be given to the storytelling of prescription lenses through interactive applications installed both on iPads and touch screens, leveraging the see-through technology to simulate lens features and effects for better vision.
Click HERE for the full press release.
