Francis de Lara Recognized at NOW Awards as Suzanne Sendel Agency Takes on Canadian Distribution
Wednesday, March 18 2026 | 13 h 34 min | News
Independent eyewear brand Francis de Lara is gaining new momentum following its recognition at the NOW Awards during Vision Expo 2026 in Orlando, alongside a new distribution agreement in North America.
The brand was named a double finalist at this year’s NOW Awards, earning recognition in both the Best Emerging Brand and Ultimate Luxury Accessory categories for its Tuxedo frame. The model features gold-plated titanium, hand-set lapis lazuli cabochons, and a round diamond.
Francis de Lara was one of only three brands to be recognized in more than one category, selected from hundreds of entries submitted from around the world.
The recognition comes as Suzanne Sendel Agency has signed an agreement to distribute the Francis de Lara collection in Canada and parts of the United States, supporting the brand’s continued expansion in the North American market.
In a statement, founder John-Paul Francis de Lara Pietrus said the double finalist distinction represents an important moment of validation for the young independent brand and reflects growing interest in its design vision.
Francis de Lara describes its eyewear as “jewellery for the face,” with a focus on craftsmanship, materials, and design.
Click HERE for the press release.
Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!
