opti 2024 Launches New Campaign – ME: WE ARE opti

Thursday, August 31 2023 | 09 h 29 min | News, Press Release

opti 2024 marks the beginning of a new era: the campaign visuals for the optical meeting place from January 12 to 14, 2024 in Munich show the faces of committed individuals in the industry. The cross-media campaign will start on 1 September 2023. 

The new campaign with real people instead of models stands for dynamism in communication. “If so many positive things are happening in the run-up to opti, we simply have to show this to the outside world! This is why we are venturing a new approach to communication with our extraordinary visitor campaign featuring real opti people,” says Cathleen Kabashi, head of opti in Munich, explaining the new campaign which will be continued successively throughout the year.

 
The Philosophy of the New opti Visualisation  
“WE ARE opti” is more than just a slogan or a hashtag. It revolves around the philosophy of opti in Munich as a response to the global industry challenges of our time: the big picture has so much more impact than the individual one!

The Faces of the First Campaign 

The mix shows opti’s spectrum: opticians, representatives of the trade press, association members and influencers. The following opti participants were present at the photo shoot in Munich in August 2023: 
 
Aziza Arbabzadeh, Senior Manager Consumer Optics at SPECTARIS 
Giovanni Graffweg, Master Optician & Owner of OPTIK BREIDERHOFF in Essen 
Sabrina Oberlander – Master Optician & Owner of BRILLENWERKE in Offingen, ambassador of the crafts 
Sertac Özenir, Master Optician & Owner of SEHWELT ELLER in Düsseldorf 
Sarah Schleicher, Optician & Influencer 
Dagmar Schwall, Object Manager eyebizz 
Frank Sonnenberg, Sustainability Interest Group, CSR Manager & Journalist 
 
#weareopti 
After the launch, the new visuals can be seen cross-medially on the opti website https://www.opti.de/en/weareopti as well as in print and digital media throughout Europe.

Year-round communication – continuous instalments to be continued 
What comes next? The kick-off will be followed by a second casting event for the next part of the campaign at opti in January 2024.

Click HERE for the full press release.