Presenting the Cartoon Collection, Etnia Barcelona’s New Campaign for the KIDS SS24 Collection
Friday, August 2 2024 | 12 h 45 min | Fashion Frames
Etnia Barcelona’s Cartoon Collection revives the magic of comics and translates it into the world of glasses, inviting the little ones to express their personality, creativity, and uniqueness through fun shapes and vibrant colours.
The featured model ‘BA-BAAAANG!’ (offered in six colours) was awarded the SILMO d’Or 2023 prize for the most innovative and creative design in the “Kids” category.
Distributed by: www.etniabarcelona.com
About Etnia Barcelona :
CREATING GLASSES FOR THREE GENERATIONS
In the 1950s, Fulgencio Ramo—grandfather of David Pellicer, who is the current owner of the company—created his first eyewear factory. His children helped out there and quickly acquired all of the know-how of the business to take over the reins. This second generation designed, created and distributed the glasses all over Spain, but it was not until the 1990s when David Pellicer joined the company with the dream of creating something new.
AN INDEPENDENT EYEWEAR BRAND
David brought colour to a product that, up until that point, had only been brown or black. If there was one thing he knew, it was that he did not want to dedicate his efforts to just manufacturing glasses; he wanted something more. That something was creating a brand. A brand that embodied the idea of being free, human and respectful towards all ethnicities. He wanted a brand that thought of all people and forms of expression through colour and art. That’s how Etnia Barcelona was born.
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