LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji
Tuesday, January 6 2026 | 14 h 49 min | News
LensCrafters has announced the continuation of its Dedicated to Everyday Excellence campaign into 2026, highlighting professionals whose expertise, innovation, and commitment help define their respective fields. The omnichannel campaign, which launched in spring 2025, is featured across LensCrafters stores, digital platforms, and marketing channels, combining storytelling with an overview of the brand’s eye care services and retail experience.
For the 2026 campaign, LensCrafters is collaborating with Dr. Anisha Haji, an independent optometrist affiliated with the brand. Dr. Haji is the founder of Atlanta Eye Group, which operates within six LensCrafters locations in the Atlanta area. Her practice has received multiple recognitions as Best in Georgia and Best Optometry Office, reflecting a strong emphasis on patient care and clinical excellence.
Dr. Haji earned a Bachelor of Science in Biological Sciences from the University of Alberta and completed her Doctor of Optometry degree at the Pennsylvania College of Optometry at Salus University. Her clinical interests include ocular disease management and specialty contact lens fittings.
In addition to her clinical work, Dr. Haji is active in professional leadership. She currently serves as President of the Greater Atlanta Optometric Association and holds leadership roles with both the Georgia Optometric Association and the American Optometric Association. She is also involved in community outreach through her family’s nonprofit organization, the Gillani Volunteer Association, which supports hunger relief and underserved populations.
According to LensCrafters, the Dedicated to Everyday Excellence campaign is designed to spotlight professionals whose work reflects trust, expertise, and service, while also showcasing the LensCrafters approach to comprehensive eye exams, advanced technology, and premium prescription lenses.
Previous campaign participants have included individuals from a range of sectors, including winemaking, culinary arts, nonprofit leadership, and environmental advocacy. LensCrafters says the initiative will continue to evolve in 2026, with new stories and digital experiences planned throughout the year.
Click HERE for the press release.
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