HOYA Vision Care Launches Sensity 3 Light-Adaptive Lenses
Thursday, April 16 2026 | 10 h 44 min | News
HOYA Vision Care has announced the launch of Sensity® 3, the third generation of its Sensity light-adaptive lens line, highlighting improvements in activation durability, colour stability, and fade-back speed.
According to HOYA, Sensity 3 was developed to address patient expectations for longer-lasting photochromic performance over the life of a prescription. The company says internal testing simulating two years of regular wear found the new lenses offered improved durability over time, including greater resistance to fatigue and better colour stability compared with a leading competitor.
HOYA also reports that fade-back speed has improved by 25% compared with the previous generation of Sensity.
The company said the product builds on more than a decade of development in photochromic lens technology and reflects a continued focus on maintaining consistent lens performance in both activated and clear states.
“With Sensity® 3’s durability, leading color stability and improved fade back speed, HOYA is now offering the best photochromic package,” said Manisa Wozniak, Global Head of Product Category Management. “We believe these improvements best meet the needs of patients, so eye care professionals can have a competitive advantage when dispensing photochromics.”
Sensity 3 is available in four colour options — Silver Grey, Bronze Brown, Emerald Green, and Oceanic Blue — in polycarbonate, while other materials are offered in Silver Grey and Bronze Brown. HOYA says the lenses are also available across its premium iD progressive, single vision, and full backside progressive designs, and can be paired with its anti-reflective treatments.
The company says Sensity 3 lenses provide 100% UVA and UVB protection and are designed for both indoor clarity and outdoor sun protection. HOYA also noted that the product became available through VSP on April 16, with additional managed vision care plan availability expected to follow.
Eye care professionals can contact HOYA for additional product details.
Source : Hoya Vision Care
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