Kai Lenny Joins Costa Sunglasses as Brand Expands Ocean Conservation Focus

Tuesday, April 28 2026 | 14 h 32 min | News

Costa Sunglasses has announced that professional water athlete Kai Lenny has joined its global roster of ambassadors, in a move the company says reflects its ongoing focus on ocean conservation and water-based outdoor culture.

Born and raised on Maui’s North Shore, Lenny is known for his work across multiple disciplines, including stand-up paddleboarding, kite surfing, hydrofoiling, windsurfing, and big wave surfing. Costa says the partnership is intended to connect performance eyewear with a broader message around environmental stewardship and community engagement.

According to the company, Lenny has been involved in initiatives such as beach and ocean cleanups in Hawai‘i, including efforts to remove marine debris from coastal areas. Costa said his environmental work aligns with the brand’s emphasis on conservation and protecting marine environments.

“The ocean has really been the biggest provider for me aside from my parents, of course, and I feel a responsibility to protect it,” said Kai Lenny. “I’ve learned that real impact comes from action. Costa shares that mindset, not just building products for life on the water, but fighting to protect the ocean for future generations to come.”

Costa traces its roots to a group of anglers who founded the brand more than 40 years ago to create eyewear suited to harsh marine conditions. The company says that performance focus has since expanded to include product and partnership initiatives tied to environmental sustainability, including its work with Bureo on the Untangled Collection.

In a statement, Corey Hill, VP Global Sports Marketing, Sports Performance Hub at EssilorLuxottica, said Lenny’s profile as both an athlete and ocean advocate reflects the direction Costa is taking as a brand.

Costa said Lenny will work with the company on storytelling, product integration, and outreach intended to encourage the next generation of water enthusiasts.

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