Nike Vision Launches First Football-Focused Brand Campaign

Wednesday, May 6 2026 | 14 h 10 min | News

Nike Vision has launched its first brand campaign dedicated to football, centring the initiative on performance eyewear and lifestyle styles tied to the sport ahead of this summer’s major international tournaments.

The campaign features footballers Virgil van Dijk, Sam Kerr, and Hwang Hee-chan, and positions eyewear as part of both on-field performance and off-field style.

According to the company, the campaign highlights two models within the collection: Nike Zeus Rise and Nike Radeon. Nike Vision describes Zeus Rise as a performance-oriented frame designed for clarity and visual precision, incorporating Nike Max Optics lens technology. The company says the style has also been integrated into World Cup athlete kits.

The second model, Radeon, is being positioned as a lifestyle frame aimed at athletes and consumers looking for a sport-influenced aesthetic beyond competition settings.

Nike Vision said the campaign will include large-scale out-of-home advertising in New York and Los Angeles, along with travel retail activations in several international hubs, including Milan, London, Barcelona, Tokyo, Rio de Janeiro, and Mexico City.

The brand is also planning a phased social media rollout built around athlete participation. According to Nike Vision, ambassadors will receive personalized Zeus Rise kits and nominate other footballers to take part, creating a chain-style campaign tied to the global football community.

The company said the initiative marks its most extensive football-focused eyewear campaign to date.

Click HERE for the press release.

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