J.F. REY Unveils SAKURA, a Creation from J.F. REY LAB Exploring Design Beyond Eyewear
Tuesday, October 27 2026 | 09 h 39 min | News
J.F. REY has introduced SAKURA, a limited-edition sunglasses concept born from J.F. REY LAB, a new space for experimentation dedicated to exploring new dimensions in eyewear design. Inspired by the fleeting beauty of the cherry blossom, SAKURA combines contemporary aesthetics, technical innovation and a multisensory approach that extends beyond the frame itself.
Created as a place of creative freedom, J.F. REY LAB brings together craftsmanship, innovation and advanced technologies to develop immersive experiences around eyewear design.
A Design Inspired by the Cherry Blossom
An exclusive creation from J.F. REY LAB, SAKURA reinterprets the poetry of the cherry blossom, or sakura in Japanese, a symbol of fleeting beauty.
The frame combines a fine metal structure with 3D-printed acetate rings, blending innovative materials and technologies with J.F. REY’s expertise to create a refined sculptural form. Its organic silhouette unfolds around the face like a corolla, featuring an openwork structure shaped by fluid curves inspired by the lightness of petals.
Category 3 brown gradient polarized lenses with an inner anti-reflective coating provide visual comfort and high UV protection.
Limited to 350 numbered pieces, SAKURA reflects the spirit of J.F. REY LAB by exploring new ways of expressing design through eyewear and transforming the frame into an experience that is as much seen as it is felt and lived.
When Design Meets Fragrance
For this project, J.F. REY collaborated with ROBERTET, the renowned family-owned fragrance house from Grasse recognized worldwide for its expertise in natural raw materials and bespoke fragrance creation.
Together, the two companies developed a Cherry Blossom Eau de Toilette, conceived as the olfactory expression of the frame. Inspired by the world of SAKURA, the airy, powdery and luminous floral fragrance accompanies each frame in its case, creating a dialogue between design and scent.
“Bringing J.F. REY and ROBERTET together was not an obvious choice. But that is exactly what attracted us: stepping outside our usual way of working and connecting two worlds that, at first, seemed very different. SAKURA is our first collaboration of this kind, and its exclusive fragrance signature makes it a truly new project for J.F. REY and, more broadly, for the eyewear world.”
According to the company, the collaboration opens new creative possibilities by adding an olfactory dimension to the visual experience.
A Complete Sensory Experience
Presented in a 15 ml bottle featuring SAKURA’s signature design codes, the fragrance is included with each frame. A Japanese-inspired coffret extends the SAKURA experience into the retail environment, designed to create a memorable and immersive discovery experience.
With SAKURA, J.F. REY and ROBERTET introduce a unique encounter between eyewear design and fragrance creation, offering a new way to experience and engage with design.
Source: J.F. REY
Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!
