Audace Lunettes launches its new line, Sasura

Wednesday, April 30 2014 | 00 h 00 min | News

Today, Audace Lunettes officially launches Sasura, a new high-end sunwear line for women. It is truly a distinctive concept.

Elegant and timeless, these sunglasses feature a piece of jewelry on the temples like you might find on a charm bracelet. If a woman wants to change the look of her glasses, all she has to do is change the charm – a small ball that easily screws into the temple hinge – to express her current mood or state of mind. All the charms are ultralightweight so they don’t affect the stability of the glasses. Sasura even has a worldwide patent on this technology that was developed by Audace.  

One of the strong points of the glasses is that not only can they hold charms made by Sasura, but those of other companies that make charms for charm bracelets. Considering how popular these bracelets are, this opens a whole new world of choices for consumers and of sales opportunities for eyecare professionals.

Sasura sunglasses were designed and are made in Italy, while the charms themselves are hand-crafted in Thailand, a country known for its fine jewelry and sterling silver. The charms are made exclusively for Audace with sheets of silver or gold, layers of precious stones, or Swarovski crystal. There are also other charms with Murano glass, which are made in Italy.

To learn more about Sasura, don’t miss our article in the May edition of Opt!k Magazine, which will be delivered in the next few days.