Tura Signs Eyewear License with Gwen Stefani’s L.A.M.B and GX Brands

Thursday, July 16 2015 | 00 h 00 min | News

Tura Inc. has announced a multi-year agreement with Grammy Award-Winning musician and fashion entrepreneur Gwen Stefani to introduce a new line of sunglasses and optical eyewear for her L.A.M.B. and GX by Gwen Stefani brands. Both collections will debut in 2016.

The L.A.M.B. collection mixes luxury materials and complex constructions with street, rock and roll, and retro influences to deliver an edge and sophisticated flavor. Signature elements include custom metal tips, slotted screw heads and pyramid studs.

GX by Gwen Stefani tells an urban street story using bold color, expressive form and print references to military and tribal themes. Metal accents throughout the collection give it a distinctive rock and roll flavor.

The L.A.M.B. collection will launch with 12 ophthalmic styles and 12 sunwear styles. The GX by Gwen Stefani collection will launch with 12 ophthalmic styles.