fbpx

VITRIS® Makes Its Debut at Vision Expo East 2016

DALLAS, TX – With its recent debut in the 2016 Oscar Nominee Gift Bag, VITRIS® Independent Luxury Eyewear Company based in Zurich, Switzerland attracted tremendous interest from a-list celebrities, media outlets, and fashion bloggers, now has its eyes on the prize, the 2016 New Product Award presented during Vision Expo East. VITRIS® will be exhibiting as a first-time exhibitor at the 2016 International Vision Expo East, the world’s most inclusive ophthalmic conference and expo, being held at the Jacob Javitz Convention Center in New York, NY April 14 -17.

VITRIS® is the art of combining uncompromising design, quality and exclusiveness in every detail of its frame and decor. Establishing a new level of luxury, taking sun and vision eyewear to a new apex “From eyewear to I wear.” Handmade in Switzerland with exquisite craftsmanship and cutting-edge technology VITRIS® frames are manufactured with exclusive materials; 18 karat solid yellow, white or rose gold, titanium or silver palladium; precious diamonds, sapphires, Swarovski stones, or gems unobtrusively incorporating into the lens décor; alongside leather and horn detail- creating the finest in luxury eyewear.

VITRIS® entire Spring/Summer Collection: Wildlife, Eyemotion and Diamond Line, the 2016 Oscar Nominee Collection, in addition to a sneak preview of the Fall/Winter Collection will be on display in the New Designer Gallery at Vision Expo East Booth #N5059. VITRIS® is new (since January 2016) to the United States and scheduled to launch its collection in Toronto, Canada in July 2016.

Click here to read the full press release.

Victory

Featured Posts

ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Learn More
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read more
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read more
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read more
Optik mars-avril 2026 Voila WestGroupe OTP-222_S407

One True Pair: Innovation and Trend-Forward Style

One True Pair’s OTP-222 brings together a striking angular cat-eye shape and forward-looking material innovation. Crafted from Eastman Acetate Renew, the frame is available in Grey Gradient, Black Tortoise, and Indigo Gradient.

Read more
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Learn More
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read More
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read More
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read More
Optik mars-avril 2026 Voila WestGroupe OTP-222_S407

One True Pair: Innovation and Trend-Forward Style

One True Pair’s OTP-222 brings together a striking angular cat-eye shape and forward-looking material innovation. Crafted from Eastman Acetate Renew, the frame is available in Grey Gradient, Black Tortoise, and Indigo Gradient.

Read More
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Learn More
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read more
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read more
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read more
Optik mars-avril 2026 Voila WestGroupe OTP-222_S407

One True Pair: Innovation and Trend-Forward Style

One True Pair’s OTP-222 brings together a striking angular cat-eye shape and forward-looking material innovation. Crafted from Eastman Acetate Renew, the frame is available in Grey Gradient, Black Tortoise, and Indigo Gradient.

Read more
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Learn More
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read more
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read more
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read more
Optik mars-avril 2026 Voila WestGroupe OTP-222_S407

One True Pair: Innovation and Trend-Forward Style

One True Pair’s OTP-222 brings together a striking angular cat-eye shape and forward-looking material innovation. Crafted from Eastman Acetate Renew, the frame is available in Grey Gradient, Black Tortoise, and Indigo Gradient.

Read more