Westgroupe Establishes the Fort Mac Eyeglass Relief Fund

Wednesday, May 25 2016 | 00 h 00 min | Press Release

Montreal, QC – The people of Fort McMurray have been in the thoughts of many since the wildfires started in early May. This tragedy has forced tens of thousands of inhabitants to evacuate their homes, and for some, to leave their belongings behind in the process, including their eyeglasses.

To support the community affected by this natural disaster, WestGroupe is uniting with the eye care community who are donating their time to assist the victims of Fort McMurray. WestGroupe has created the $10,000 (wholesale value) Fort Mac Eyeglass Relief Fund to replace the frames of displaced victims, free of charge.

To access the fund, eyecare professionals in Alberta must reorder a frame (by telephone) from one of WestGroupe’s brands (FYSH UK, KLiiK denmark, EVATIK, Superflex, IZUMI, Bertelli, Elizabeth Arden, Perry Ellis, Hello Kitty, Jill Stuart, New Balance Kids, ále, Stepper or SPY), and provide the patient’s proof of residence.