New Service Supports Canadian Independent Eye Care Practitioners

Wednesday, December 21 2016 | 00 h 00 min | News, Press Release

Toronto, ON – VuePoint IDS is pleased to announce the launch date of a new digital service for Canadian Eye Care Professionals. “Canadian Eye Care Business Review” (CECBR) will be a collaboration between VuePoint, publishers of Optik Magazine and InfoClip e-newsletters, Review of Optometric Business (published by Jobson Medical Information LLC.), Canadian eye care practitioners and Canadian suppliers supporting independent eye care.

The digital service will be available online in web format and delivered within the InfoClip XTRA biweekly e-newsletter starting in January 2017.

Canadian Eye Care Business Review will be solely dedicated to the business of eye care in the Canadian context.  “Much of the currently available resources are framed for a US perspective. CECBR will focus on Canadian relevance, providing original Canadian content from eye care professionals and subject matter experts, coupled with edited content from our publishing partners with relevancy to Canadian practices.”, said David Pietrobon, President of VuePoint iDS.

Drs. Tina and Jeff Goodhew, from Abbey Eye Care in Oakville, Ontario, will serve as Co-Chief Editors.  The Goodhew’s bring their passion for private practice and the experience of having built independent optometric practices in three different Canadian Provinces.

“We hope to develop original and exciting content that informs and engages the reader; with the focussed mission of helping independent eye care professionals succeed”, said Co-Editor Tina Goodhew, OD.

Jeff Goodhew, added, “The business and clinical aspects of practice are interconnected. The more successful we are in business practice, the more opportunity we have to deliver excellent patient care through leading edge technology that complements professional services.”

Foundation supporters of Canadian Eye Care Business Review include Johnson & Johnson Vision Care, ZEISS Vision Care, Zeiss Meditec, Frames Data Canada, LearnEyeCare LLC, and iMatrix. These suppliers have confirmed their commitment to the project, which in turn supports the growth and vibrancy of independent eye care professionals.

The site launch countdown is available at  www.cebr.ca

About VuePoint IDS Inc.
VuePoint IDS is Canada’s leading optical and vision care publisher of both digital and print publications, including Optik magazine, InfoClip.ca, and InfoClipXtra, Tmag as well as targeted email services for industry suppliers.  In addition, VuePoint provides marketing research, and continuing education program delivery services. VuePoint has a collaboration agreement with Jobson Medical Information LLC, publishers of 20/20, Vision Monday and Review Group (Optometry and Ophthalmology) publications.

Contact for Inquiries:
Please direct Canadian Eye Care Business Review inquiries to:
David Pietrobon, dpietrobon@eyecareupdate.com , Ph. (226) 780- 6871 x 5111