Johnson & Johnson Vision Announces Launch of Two New Websites

Tuesday, June 13 2017 | 00 h 00 min | News

TORONTO, ON – Johnson & Johnson Vision announced the Canadian launch of two new bilingual websites – an all-new consumer website, ACUVUE.ca and the launch of ACUVUE® Library, a new resource to support Eye Care Professional customers to broaden their online and digital presence.

“As a leading healthcare company with marketing knowledge and insights from our many iconic brands, we are creating a digital transformation of the ACUVUE® brand experience for both Eye Care Professionals who prescribe our lenses and the patients who wear them,” said Ted Lachmansingh, Canadian Business Director, Johnson & Johnson Vision Care division of Johnson & Johnson Inc.

The new ACUVUE.ca offers increased functionality and content for contact lens wearers, while also offering quick access to locate local Eye Care Professionals that offer ACUVUE® Brand Contact Lenses.

ACUVUE® Library is an online portal created to support Eye Care Professionals in enhancing their practice’s digital presence. The library provides access to digital content such as social media posts, email marketing templates, web banners and more.

“We believe ACUVUE® Library will equip Eye Care Professionals with tools to better position themselves to market in the ever-evolving digital space. The ACUVUE® brand is one of the most recognized consumer brands worldwide, and leveraging our industry-leading material is a great way to attract new patients,” said Priya Malik-Patel, Canadian Marketing & Professional Relations Manager, Johnson & Johnson Vision Care division of Johnson & Johnson Inc.

To learn more about either site, please visit www.acuvue.ca or www.acuvuelibrary.ca. Johnson & Johnson Vision Sales Representatives can also provide more information.

Click HERE for full press release.