Safilo Affirms Its Purpose to be Opticians’ Independent Partner of Choice

Friday, October 6 2017 | 00 h 00 min | News

Paris, France – SAFILO Group is present at SILMO Paris 2017, the international exhibition for the optics and eyewear industry. This is the third since its comeback in 2015.

Designed for great visual impact, Safilo’s direction setting booth is mainly devoted to its core brands Carrera, Polaroid, Oxydo, Safilo, and Smith. In addition, Safilo is offering product and in-store experiences to its visitors, celebrating the power of its historical savoir-faire and the ability to combine it with leading edge innovation.

SAFILO displays its broad brand portfolio, showcasing the latest collections by Atelier Elie Saab, Fashion Luxury Dior and Dior Homme, Jimmy Choo, Fendi, and Givenchy, Premium Boss and Max Mara, Contemporary Max&Co, Marc Jacobs, Tommy Hilfiger, Pierre Cardin and Mass Cool havaianas.

As a world preview, Safilo will also unveil collections by Fashion Luxury brand Moschino and rag&bone, and Contemporary Love Moschino, that will get on the market as of January 2018.

Specific focus will be on Safilo’s optical collections, offering on-trend innovations in terms of shapes,

colours and fitting. These optical collections will be displayed to give one comprehensive view of Safilo’s full eyeglasses range, for which Safilo has been the industry’s historical reference of excellence for decades of the past.

Click HERE for the full press release.