Max Mara’s Anita, an Ode to Anita Ekberg

Max Mara’s Anita, an Ode to Anita Ekberg

Friday, February 2 2018 | 00 h 00 min | News

Max Mara presents the new Fall/Winter 2017/2018 eyewear collection. The MM ANITA cat-eye acetate sunglasses are a tribute to the icy and timeless femininity of La Dolce Vita star Anita Ekberg. The frame is embellished with a fine metal detail on both sides of the front and on the temple tips which adds sparkle and subtly nods to the iconic Prism element, an undisputable symbol of the Max Mara woman.

Distributed by Safilo: www.safilo.com

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Max Mara’s Anita, an Ode to Anita Ekberg

Featured Posts