fbpx

Vista Outdoor Finalizes Sale of Bollé, Cébé and Serengeti Brands

Vista Outdoor Inc. announced that it has completed the divestiture of the legal entities operating its Bollé, Cébé and Serengeti brands.

Vista Outdoor announced its intention to sell the Eyewear business in November of 2017. In May of 2018, the company announced its transformation plan to explore strategic options for several brands outside of the company’s core markets of ammunition, hunting and shooting accessories, hydration bottles and packs, and outdoor cooking products. In July, the company announced it had entered into a definitive agreement to sell the eyewear brands to an entity controlled by a significant European private equity fund, as reported on OptikNOW.ca.

Gross proceeds from the divestiture were $158 million. Vista Outdoor’s net proceeds from the sale, after certain transaction adjustments and financial advisor fees, were approximately $154 million. The purchase price will be subject to a customary post-closing true-up for working capital and other items.

Robert W. Baird & Co. served as transaction and financial advisor and Reed Smith LLP served as legal advisor to Vista Outdoor in connection with the transaction.

Full press release HERE.

Featured Posts

Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read more
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read more
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read more
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read more
Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read More
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read More
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read More
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read More
Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read more
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read more
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read more
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read more
Vision Expo new logo

Vision Expo and VSP Vision Announce Finalists for the 2026 VSP Vision Innovation Challenge

Finalists will participate in a four-week startup bootcamp and present on the Innovation Stage at Vision Expo on March 13

Learn More
JF Rey Real Life

J.F. REY Presents LIFE

J.F. Rey introduces LIFE, a new eyewear concept capturing everyday urban moments through bold, expressive frames designed to reflect individuality.

Read more
Hoya Vision Care Canada logo

HOYA Vision Care Launches LensPreview Virtual Try-on for Specialty Lenses

HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.

Read more
Canadian Ophthalmological Society

Canadian Ophthalmological Society Highlights Advances in AMD Care During Awareness Month

The Canadian Ophthalmological Society marks AMD Awareness Month by highlighting advances in care, new technologies, and the impact of vision loss.

Read more
Pearle Vision logo 2026

Pearle Vision Marks 65 Years with Continued Network Growth and Investment in Clinical Technology

Pearle Vision celebrates 65 years with new North American locations, updated clinic designs, and continued investment in advanced eye care technology.

Read more