Introducing the CNIB Foundation

Tuesday, September 18 2018 | 08 h 44 min | News, Press Release

CNIB is evolving into an organization that’s more ambitious, vibrant and forward-thinking than ever. Introducing the new CNIB Foundation.

A brand that is vibrant and confident, as CNIB embraces an assertive new voice for the future. This website has a bold, fresh new look.

CNIB is committed to making their brand as inclusive and accessible as possible. In addition to the bright, optimistic and attention-grabbing characteristics associated with the colour yellow, they chose yellow and black because it’s a universal palette of visibility and contrast. White was added to that palette because, when placed against black, it is also known to improve the readability of text for many people with reduced sight.  It features a minimalist design scheme that’s intended to be as accessible and readable as possible, as well as a new visual identity with bold, black brushstroke imagery throughout.

Source: CNIB