Essilor Canada Urges Canadians To Take Their Eye Health Seriously

Thursday, October 4 2018 | 05 h 10 min | News, Press Release

Canadians are now more engaged than ever when it comes to their personal health and wellness, except when it’s time to take care of their most used and abused feature—their eyes. With World Sight Day happening next week, Essilor Canada is launching a nationwide public awareness campaign designed to promote the vital role of an eyecare professional and encourage consumers to visit their eye doctor over the next year.

The innovative media campaign will include traditional and digital out of home advertising in the cities of Montreal, Toronto and Vancouver. Additionally, digital ads across the country, including search engine marketing, online advertisements and online videos will encourage patients to visit an eyecare professional for eye examinations. For additional campaign information, please visit: MyEyeExam.ca

Independent eyecare professionals and optometrists looking to take advantage of opportunities such as this to grow their business with Essilor should contact their Essilor Representative.

“World Sight Day is the perfect opportunity for Essilor Canada to reaffirm our mission of improving lives by improving sight and to show our commitment to a healthy, thriving independent eyecare community in Canada. We want to help our local eyecare professionals remind their patients that regular eye health examinations are critical for long-term eye health and the best quality of life through great vision,” explains Barbara Heffez-Piper, President of Essilor Canada.

Source: Essilor Canada