Marcolin and Max Mara Sign Exclusive Licensing Agreement for Sportmax Eyewear

Friday, February 22 2019 | 18 h 48 min | Agreements and Partnerships, News, Press Release

Marcolin Group and Max Mara Fashion Group have announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand. The agreement is valid for five years, with effect from January 1, 2019 until December 2023.

The Sportmax Eyewear collection will be previewed for the optical channel in February 2019 at MIDO.

Designed for confident women who love design and attention to detail, the Sportmax sunglass and eyeglass styles created by Marcolin Group have modern and geometric shapes and are distinctive due to the use of a combination of contrasting materials. Building on the brand’s aesthetics, in which sports and fashion influences merge together with tailoring, a collection has emerged that enhances the sense of movement and energy through bold, daring silhouettes. Interplays of textures and material layering define a cohesive and impactful language that perfectly reflects the DNA of Sportmax.

The collection will be on sale from April 2019 at selected opticians and in Sportmax and Max Mara boutiques.

Click HERE for the full press release.