Safilo and HUGO BOSS Renew Eyewear License Agreement
Friday, August 30 2019 | 15 h 15 min | News
Safilo Group and HUGO BOSS announce the renewal of the license agreement for BOSS and HUGO optical and sunglass collections until 31 December 2025.
Angelo Trocchia, CEO of Safilo Group, commented: “This renewal builds on the strength of a trustful and long-lasting business partnership. The BOSS and HUGO collections further reinforce our premium fashion proposition, giving us the opportunity to accelerate this segment’s expansion by offering to our customers two powerful brands with extremely clear and relevant positionings aimed at differing consumer targets and geographies, with products that translate the quality and style of the BOSS and HUGO brands.”
“We are delighted to continue our partnership in the eyewear category with Safilo. Over the years, Safilo has demonstrated that they understand our brand DNA perfectly, translating our values into a product which truly represents us,” says CBO Ingo Wilts. “Safilo has the scale and the capabilities to implement our strategic vision to continually add value to our brands also through product categories such as eyewear, both optical and sun, which continue to gain importance as a fashion accessory especially in the digital world where we can count on our very engaged, digital-savvy global community.”
Source: Safilo
