Optik Launches New Continuing Education Website for Optical Professionals
Thursday, August 13 2020 | 08 h 41 min | News
Optik is pleased to announce the launch of an entirely new continuing education service for Optical professionals.
The new site (www.OptikConEd.com) offers FREE courses, primarily for Opticians but also for paraoptometric professionals.
Course takers will be able to easily select courses approved by their relevant accrediting body, including any of the following:
- ABO – American Board of Opticianry
- CCOA – Canadian Certified Optometric Assistants
- COO – College of Ontario Opticians
- NACOR – National Alliance of Canadian Optician Regulators
- NCLE – National Contact Lens Examiners (USA)
- OODQ – L’Ordre des opticiens d’ordonnances du Québec
Users can take courses at their own pace and timetable facilitating learning at a relaxed in-home setting.
Upon completion of a course, the learner can take an online quiz to test their knowledge. The quiz is instantly graded and a certificate with the relevant accreditation seal is immediately generated.
The OptikConEd.com platform is strategically interwoven with the company’s marketing automation system, which provides clients with a built-in lead generation tool that serves to optimize return on investment.
OptikConEd is tightly connected to the entire Optik communication network, allowing courses to be promoted through Optik print and digital magazine, Optik INFO digital newsletters and the targeted Optik DIRECT email broadcast service.
“OptikConEd provides a 360-degree service for clients who deploy continuing education as part of their ECP strategy. Bringing awareness to courses and capturing leads are both critical to generating a positive ROI from a CE investment.” notes David Pietrobon, Optik President and Publisher.
The OptikConEd platform can provide clients with full turn-key service including design, delivery, promotion and lead-capture or cost-effectively leverage existing CE assets, regardless of their current media format.
The addition of OptikConEd.com complements the optometric CE Education website, CROJournal.com, which provides COPE-accredited CE courses to Optometrists across North America.
Users can explore both continuing education resources at:
www.OptikConEd.com
www.CROJournal.com
Clients interested in learning more about how CE can be implemented on the new OptikConEd.com website can contact the company at: learn@optikconed.ca.
