A New Optical Omni-Channel Brand Celebrates the World of Independent Eyewear
Friday, January 8 2021 | 13 h 35 min | News
IMAGINEM, derived from the Latin word for image, is a new global omni-channel media brand that captures the creativity and daring reflected in the spirit of independent eyewear designers.
The brand concept was conceived in Milan, heart of the European fashion world, and celebrates Independent eyewear collections from around the world.
The North American print magazine will be delivered exclusively to the top 7,500 highly targeted independent eyewear retailers and will debut in April 2021. Over 1,000 will be issued to Canadian optical retailers.
IIMAGINEM will be made available on a complimentary basis to qualifying independent eye care professionals. ECPs may request a free subscription from the IMAGINEM website.
IMAGINEM’s omni-channel media consists of a premium quality print and digital replica magazine, an exquisitely curated Instagram page, an interactive bold website and digital e-newsletter communications.
Content Creator and Customer Relations Manager, Alexandra Amico, was inspired by the opportunity to develop the brand image from experience gained over 10 years working with leading independent eyewear brands in Europe; “It’s very exciting to be part of this premium concept with global reach.”
The global reach of IMAGINEM will be extended through language-specific versions of the digital publication in French, German and Italian.
IMAGINEM has enlisted national brand Ambassadors; well-recognized eyewear fashionistas and social media influencers in specific markets, including Canada, to build awareness of the IMAGINEM brand and its advertising clients.
Together, social media Ambassadors, media partnerships and the multi-language approach will provide independent eyewear collections with unprecedented global reach and cost effectiveness.
Independent ECPs may request a complimentary subscription online.
Contact Information :
| Canada Sales | David Pietrobon | Canada@IMAGINEMeye.com |
| USA Sales: | Charlene Nichols | SalesUSA@IMAGINEMeye.com |
| European Sales: | Alexandra Amico | EuroSales@IMAGINEMeye.com |
| Editorial Inquiries | Content Curators | Edit@IMAGINEMeye.com |
