DaTE Confirms Three Days in Florence and Announces First Milan Special Event

Tuesday, February 15 2022 | 09 h 22 min | News

DaTE – Shaping Avantgarde, the event that has showcased the eyewear of the future since 2013, will be held in Florence, at Stazione Leopolda, September 10 to 12, 2022. In a single location, it encapsulates the most captivating collections from companies driven by a common desire: to create, experiment, innovate and amaze.

 “DaTE has grown incredibly, in number of brands and buyers, and this has been quite rewarding, especially in these last two challenging years – stated Giovanni Vitaloni, President of DaTE. Looking ahead to September, we can hardly wait to welcome the top buyers and professionals who contribute to the flow of lifeblood that, in an industry like ours, is crucial; not to mention the personal interactions and exchange of ideas. Of course, all of the safety provisions in effect at that time will be implemented”.

While the organizers are already partnering with ITA (Italian Trade Agency) to increase the number of hosted international buyers – an innovation launched in 2020 specifically to address the need of exhibitors to extend and promote their brands internationally – DaTE is also working on a new, special meeting opportunity.

The DaTE Special Event, set to take place in Milan the weekend of October 15, will expand upon the concepts that have made DaTE a unique occurrence in Italy, the only one that can guide the future of eyewear in the direction of collective growth, ensuring the industry’s exclusivity in the avant-garde. The DaTE Special Event will turn the spotlights on Milan, the quintessential design capital, and will be a tangible invitation to reflect on the ten key words that set DaTE apart and have been pivotal to its growth over the years: creativity, innovation, originality, research, energy, cross-fertilization, experimentation, audacity, vitality and flair.
 

Click HERE for the full press release.