Nikon Lenswear’s New National Consumer Campaign Demonstrates How a Detail Can Inspire

Monday, October 17 2022 | 14 h 47 min | News, Press Release

Nikon Optical Canada launches a new national consumer campaign. From its global debut under the theme “Everything Starts with a Detail”, this year Nikon Optical Canada transitioned from last year’s campaign launch “Creativity Starts with a Detail” to “Inspiration Starts with a Detail”. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, or spark the imagination to highlight endless possibilities, this campaign promotes local creators from coast to coast while offering continuity from last year’s campaign. Nikon Lenswear demonstrates how attention to details can move us all from the ordinary to the extraordinary.

To highlight the precision of Nikon lenses, they collaborated with artist Olivier Rielland Nadeau, with over a decade of experience in the creativity industry and a famous calligrapher, he imagined a piece that honours the Japanese heritage while mixing the colourful possibilities that Nikon lenses create. He created an original painting, aimed at inspiring three great Canadian chefs in the creation of a new gastronomic dish: Andrea Carlson from Burdock & Co in Vancouver, Olivier Larocque from Le Club Chasse et Pêche in Montreal and John-Vincent Troiano from Frilu in Toronto.

This coast-to-coast awareness campaign starts this October until December 2022 and is aimed at an audience that is sensitive to the quality of the products they consume and aims to increase engagement with the Nikon brand. The campaign is digitally powered by a series of three videos with a gourmet aesthetic, in addition to an immersive and explanatory web page, inviting patients to visit a Nikon expert.

This campaign combines art and gastronomy, so Nikon wants to help explain to patients the importance of choosing the right lenses. A collaboration with Canadian Instagram influencers has been set up to create content on the subject. Visibility will be generated by Reels (15-45 second videos) and the conversational power of these partnerships will help Eye Care Professionals talk about the Nikon difference with potential consumers.

This digital campaign will target a highly engaged audience that is interested in eyecare and high-end products.

Click HERE for the full press release.