Elias Benguigui, of Perfect Optical, has died

Elias Benguigui, a well-known figure in Canada’s optical industry, particularly for his work with Perfect Optical, died during the night of November 10–11.

 

Elias Benguigui died at home, at the age of 83, just after he decided to embark on a well-deserved retirement. He had been having heart failure for a few months, but had regained his strength and started to exercise again. “He continued to be actively involved in Perfect Optical almost to the very end,” says his nephew, Adrian Maas. “Not even a year ago, we were still traveling around the world together to meet clients. Retirement just wasn’t for him!”

 

A native of Tangier, Morocco, Elias Benguigui initially resided in France after the Second World War, before coming to Canada to join his brother, Jacques, founder of Perfect Optical. Together, they worked long hours to make their company a success. “They would go all the way to Manitoba to present their products, though neither spoke a word of English,” says Adrian Maas. “But they didn’t care – they had good products to sell and they did it well.” In 1999, Elias Benguigui founded Superclip Canada with Adrian Maas.

 

Those who would like to pay their last respects can do so on Wednesday, November 13, at 3:00 p.m., at Paperman & Fils, located at 3888, Jean-Talon Street West, in Montreal.

Featured Posts

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read More

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read More

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read More

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more