MARCHON EYEWEAR ANNOUNCES LICENSING AGREEMENT WITH MCM
Monday, February 23 2015 | 00 h 00 min | Agreements and Partnerships
Marchon Eyewear Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand.
The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCM worldwide boutique network. The launch represents the beginning of a partnership between these two global players.
The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide.
For more information visit: www.marchon.com