Major changes at Mykita

All of Mykita’s partners, with the exception of co-founder Moritz Krueger, have withdrawn their participation in the company. Bernd Beets has become Krueger’s new partner.

The financial terms of the new partnership have not been released. Krueger will continue to act as CEO and creative director of Mykita. “In Bernd Beetz, we have found the ideal partner, because he understands Mykita and knows that the creative and innovative culture is our greatest capital,” said Krueger.

Beetz is not new to the world of fashion. Until recently, he was CEO of Coty Inc., a global beauty products company. In 11 years, he grew revenue, expanded the company’s presence to 135 markets and added significant brands to its portfolio. He was also president and CEO of the House of Christian Dior at LVMH.

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