A New Leader is Added to the Sàfilo Sports Division

Kevin Hyland is the new Sàfilo North American sport channel sales leader.

In this role, he will be responsible for Sàfilo sports and outdoor lifestyle brands like Suncloud by Polaroid, Smith Optics and future brands in this segment.

Kevin Hyland’s first tasks will be working with Smith brand leadership and Safilo global commercial leadership teams to further the success of the sports brands’ performance eyewear, goggles, snow and bike helmets in the North American markets.

Kevin Hyland previously worked for well-known brands, such as adidas, Converse, Gatorade and Nike.

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