HOYA Vision Care Canada Launches New “ALLY” Campaign to Support Independent ECPs

Citing the belief that independent eye care professionals should decide what is best for patients and the practice and have more choice, HOYA announced the launch of a new campaign entitled “Ally of the Independent”.   The campaign aims to empower and help differentiate the independent ECP through science, technology and innovation.

“We want to show the independent market what we believe a partnership means and how we can empower them through differentiation …”, said Ahmos Henry, President, HOYA Vision Care Canada.

The ALLY campaign is supported by the launch of a HOYA Honours program providing tools, rewards, and incentives to grow a sustainable business, according to the company’s press release.

For more information about the ALLY program:  http://www.ecpally.ca/

For more information about the HOYA Honours program:  http://www.hoyahonors.com/

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