SAFILO INTRODUCES THE NEW KIDS BY SAFILO EYEWEAR COLLECTION

Monday, March 30 2015 | 00 h 00 min | New Products

Redesigned from square one, Safilo presented the new KIDS BY SAFILO eyewear collection to North America at Vision Expo East. The children’s eyewear collection is the world’s first to conform to the guidelines and consensus statement of the World Society of Paediatric Ophthalmology and Strabismus (WSPOS). The independent global consensus statement agrees on what scientists and doctors from around the world believe is important for children’s glasses.

The ground-breaking eyewear project devoted to 0-8 year olds conceived for children’s necessities was designed with a medical-scientific approach and was engineered with advanced technologies and materials.

“Children’s glasses are not mini adult glasses, these glasses were redesigned from the ground up. There were no assumptions made. All of it was redesigned and started from scratch. These are different. These are a medical device specifically designed for children,” said Bruce Abramson, Director of Brand Management, Proprietary Brands, Safilo N.A. to attendees.

Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a specific product with the adoption of a medical-scientific approach to meet the key needs of children in terms of eyewear: safety, comfort and fitting, resistance and aesthetics.

“These frames for children were designed by the experts of Safilo Group in close collaboration with the Italian Society of Paediatric Ophthalmology, which I chair, with the specific aim of creating a product truly suitable for children, that finally responds to the Ophthalmologists’ daily recommendations to parents. The outcome is a collection that can guarantee safe and durable eyeglasses, created with bio-based materials and the best fitting for all ages,” said Prof. Paolo Nucci, professor of ophthalmology at the University of Milan and President of SIOP.

The frames were designed to be flexible, safe, and free from sharp surfaces and edges. Due to the presence of a lower bridge and to the special design of the temples with a horizontal bend the frames are more lightweight and stable. The enhanced design of the front, allows the lenses to cover the children’s entire field of vision, ensuring effective correction. Frames are discreet on the child’s face, almost invisible, especially in models for the youngest age groups.

The KIDS BY SAFILO optical frames are “100% made in Italy” and developed in soft rubber moulded over the internal temple and bridge, as well as high-performance polymers for the front and temples. These bio-compatible, hypoallergenic, non-toxic and washable materials guarantee the product’s safety and durability.

On a global scale, in their research they found one in every six children has visual defects, and that approximately 15% of those refractive errors require prompt correction. For this reason, Safilo decided to develop a unique collection designed to respond to the complex demands of children’s eyewear, thereby improving children’s quality of vision. It’s hoped the frames comfort fit are also suitable for children with Down’s syndrome.

The KIDS BY SAFILO optical collection will be available across North American including Canada in May.

For more information visit: http://www.safilo.com/.