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New Kid-Tough Coatings for Life’s Best Sights

ZEISS, the company that invented AR, has set a new standard for clarity, cleanability and toughness: ZEISS DuraVision® Platinum.

True clarity requires more than just a conventional Anti-Reflective (AR) coating – it requires the toughness to stand up to the challenges of daily life.  And your patients know it: a recent independent market survey reported that people consider durability to be the most important feature of a lens.

Tough enough to withstand every day wear and tear  ZEISS DuraVision® Platinum features better anti-reflective properties than conventional Anti-Reflective (AR) coatings. Not only extremely easy to clean the coating’s anti-static barrier actually reduces the need to clean as frequently.

For more information, visit www.zeiss.ca/duravision or call 1-800-268-6489.

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