fbpx

New Kid-Tough Coatings for Life’s Best Sights

ZEISS, the company that invented AR, has set a new standard for clarity, cleanability and toughness: ZEISS DuraVision® Platinum.

True clarity requires more than just a conventional Anti-Reflective (AR) coating – it requires the toughness to stand up to the challenges of daily life.  And your patients know it: a recent independent market survey reported that people consider durability to be the most important feature of a lens.

Tough enough to withstand every day wear and tear  ZEISS DuraVision® Platinum features better anti-reflective properties than conventional Anti-Reflective (AR) coatings. Not only extremely easy to clean the coating’s anti-static barrier actually reduces the need to clean as frequently.

For more information, visit www.zeiss.ca/duravision or call 1-800-268-6489.

Featured Posts

Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read more
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read more
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read more
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read more
Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read More
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read More
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read More
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read More
Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read more
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read more
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read more
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read more
Integrating hearing care into optometry practice

Why Hearing Care Makes Sense in an Eyecare Practice

Discover why hearing care belongs in your eyecare practice. Learn about the cognitive link between vision and hearing, economies of scale, and the 30% revenue growth opportunity for independent ECPs.

Learn More
FYidoctors Trademark logo 2024

FYidoctors Achieves Platinum Best Managed Status and Workplace Recognition

FYidoctors has achieved Platinum Club status in Canada’s Best Managed Companies program while also being recognized among Canada’s Best Workplaces™.

Read more
Groupe Doyle Optométristes et Opticiens

Doyle Optometrists and Opticians Expands into the Outaouais Region

Doyle Optometrists and Opticians has opened its 27th location in Aylmer, marking the company’s entry into the Outaouais region.

Read more
The Vision Council logo

The Vision Council Foundation Launches 2026 National Sunglasses Day Campaign

The Vision Council Foundation has launched its 2026 National Sunglasses Day campaign, encouraging eyecare providers and retailers to promote UV-protective eyewear ahead of June 27.

Read more
LensCrafters x OneSight Team Photo may 2026

LensCrafters and the OneSight EssilorLuxottica Foundation Team Up with Los Angeles Unified School District to Provide Life-Changing Vision Care

LensCrafters and the OneSight EssilorLuxottica Foundation partnered with the Los Angeles Unified School District to provide more than 900 students with free eye exams and glasses.

Read more