New Kid-Tough Coatings for Life’s Best Sights

Friday, April 3 2015 | 00 h 00 min | New Products

ZEISS, the company that invented AR, has set a new standard for clarity, cleanability and toughness: ZEISS DuraVision® Platinum.

True clarity requires more than just a conventional Anti-Reflective (AR) coating – it requires the toughness to stand up to the challenges of daily life. And your patients know it: a recent independent market survey reported that people consider durability to be the most important feature of a lens.

Tough enough to withstand every day wear and tear ZEISS DuraVision® Platinum features better anti-reflective properties than conventional Anti-Reflective (AR) coatings. Not only extremely easy to clean the coating’s anti-static barrier actually reduces the need to clean as frequently.

For more information, visit www.zeiss.ca/duravision or call 1-800-268-6489.

Featured Posts

lool eyewear Meissa

Lool Eyewear: A Sophisticated and Decorative Collection with Luxury Finishes Inspired by Art Deco

As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.

Learn More

SBspecs Superman frame ajustments for kids

Embracing a Child’s Individualism: A Custom Approach to Dispensing

Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.

Read more

AAO Announces 2024 Award Recipients

Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.

Read more

Transitions® Showcases Gen S at Festival d’été de Quebec

Transitions® showcased Gen STM at the Festival d'été de Québec from July 4 to July 14. Located on Grande Allée, the booth featured an eye-catching setup that attracted festivalgoers eager to explore the offerings.

Read more

Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Read more

lool eyewear Meissa

Lool Eyewear: A Sophisticated and Decorative Collection with Luxury Finishes Inspired by Art Deco

As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.

Learn More

SBspecs Superman frame ajustments for kids

Embracing a Child’s Individualism: A Custom Approach to Dispensing

Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.

Read More

AAO Announces 2024 Award Recipients

Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.

Read More

Transitions® Showcases Gen S at Festival d’été de Quebec

Transitions® showcased Gen STM at the Festival d'été de Québec from July 4 to July 14. Located on Grande Allée, the booth featured an eye-catching setup that attracted festivalgoers eager to explore the offerings.

Read More

Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Read More

lool eyewear Meissa

Lool Eyewear: A Sophisticated and Decorative Collection with Luxury Finishes Inspired by Art Deco

As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.

Learn More

SBspecs Superman frame ajustments for kids

Embracing a Child’s Individualism: A Custom Approach to Dispensing

Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.

Read more

AAO Announces 2024 Award Recipients

Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.

Read more

Transitions® Showcases Gen S at Festival d’été de Quebec

Transitions® showcased Gen STM at the Festival d'été de Québec from July 4 to July 14. Located on Grande Allée, the booth featured an eye-catching setup that attracted festivalgoers eager to explore the offerings.

Read more

Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Read more

lool eyewear Meissa

Lool Eyewear: A Sophisticated and Decorative Collection with Luxury Finishes Inspired by Art Deco

As always, lool demonstrates its leadership in technology, offering a collection where luxury and details coexist with comfort, lightweight (8g), excellent flexible properties and high durability.

Learn More

SBspecs Superman frame ajustments for kids

Embracing a Child’s Individualism: A Custom Approach to Dispensing

Embrace children's unique styles in eyewear selection with a custom approach, ensuring confidence, comfort, and individuality in their first pair of eyeglasses.

Read more

AAO Announces 2024 Award Recipients

Each year the American Academy of Optometry (AAO) recognizes distinguished individuals who have made countless important contributions to advancing the profession of optometry.

Read more

Transitions® Showcases Gen S at Festival d’été de Quebec

Transitions® showcased Gen STM at the Festival d'été de Québec from July 4 to July 14. Located on Grande Allée, the booth featured an eye-catching setup that attracted festivalgoers eager to explore the offerings.

Read more

Aspex Turboflex

Turboflex KIDS: Built with Kids in Mind

Being playful is part of being a kid, which is why Turboflex KIDS frames are perfect to withstand kids’ day to day lives.

Read more