NIKON Launches Direct to Consumer Campaign for Eye Glasses

Monday, November 2 2015 | 00 h 00 min | News

According to a company press release, while most consumers associate the NIKON brand with high quality camera lenses, many remain unaware of the brand as it relates to eyeglass lenses.

In order to build awareness of the NIKON Lenswear brand, the company has launched a multi-pronged direct to consumer national media campaign including outdoor digital media in Toronto and billboards in Vancouver, Calgary and Montreal.

The consumer campaign is coupled with a special offer from NIKON. Isabelle Mongeau, VP of Marketing and Business Development indicates, “By tying in a special offer, it becomes actionable for consumers and invites conversations with Eye Care Professionals.”

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