fbpx

Safilo and Swatch Announce Five-Year Agreement

Thursday, February 11 2016 | 00 h 00 min | Agreements and Partnerships, Press Release

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch TheEyes will be launched in spring 2016.

The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever!

Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear
in its European production network.

View the complete press release here.

Featured Posts

Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read More
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read More
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read More
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read More
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Learn More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Centre for Ocular Research & Education (CORE)

CORE Summarizes TFOS DEWS III Reports to Boost Dry Eye Knowledge

CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.

Read more
contact lens institute

Contact Lens Institute Announces 2025 Culture Award Honorees

The Contact Lens Institute has named its 2025 Culture Award honorees, recognizing U.S. and Canadian eye care professionals advancing contact lens culture.

Read more
National Association of Optical Goods Manufacturers ANFAO logo

ANFAO Outlines Strategy for Italian Eyewear Industry Amid Global Market Pressures

ANFAO outlines its 2025–2026 strategy for the Italian eyewear industry, balancing identity, innovation and global market expansion.

Read more