Safilo and Swatch Announce Five-Year Agreement

Thursday, February 11 2016 | 00 h 00 min | News

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch TheEyes will be launched in spring 2016.

The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever!

Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear
in its European production network.

View the complete press release here.

Featured Posts

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read more

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read More

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read More

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read More

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read More

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read more

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read more

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more