Safilo and Swatch Announce Five-Year Agreement

Thursday, February 11 2016 | 00 h 00 min | Agreements and Partnerships, Press Release

Italian eyewear creator Safilo and Swatch Ltd have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch TheEyes will be launched in spring 2016.

The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign – as fun, provocative and smile inducing as ever!

Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear
in its European production network.

View the complete press release here.

Featured Posts

BostonSight® Elects Michael Nash, MBA and Ramam Atmakuri, MSc, PMP, to Board of Directors

BostonSight welcomes Michael Nash and Ramam Atmakuri to its Board of Directors, enhancing leadership in patient care, innovation, and global eye health.

Learn More

Costa Sunglasses and PADI Join Forces to Protect What’s Out There

Costa Sunglasses and PADI partner to scale global ocean conservation—uniting divers and advocates to protect marine life and eliminate ocean debris.

Read more

Optik March-April 2025 Suzanne Sendel article Social influencers

ECPs with a Side Gig – The Power of Social Influencers

Meet the ECPs turning social media into a platform for passion, style, and inspiration. From bold opticians to playful ODs—these influencers lead the way.

Read more

Optik Voila May-June 2025 Marchon Canada Goose GC25600S

Hero Mask by Canada Goose – Where Performance Meets Purpose

Bold, sustainable, and built for action, this SS25 standout adapts with interchangeable temples and a sporty elastic band.

Read more

Silmo 2025 THE PLACE TO BE, TO SEE, TO FORESEE

SILMO Paris 2025 SILMO Next : The Visionary Initiative that Thinks About Tomorrow Since Yesterday!

Discover SILMO Next 2025—an innovation hub with visionary design, smart tech, and insights that will shape the future of optics. Live at SILMO Paris.

Read more

BostonSight® Elects Michael Nash, MBA and Ramam Atmakuri, MSc, PMP, to Board of Directors

BostonSight welcomes Michael Nash and Ramam Atmakuri to its Board of Directors, enhancing leadership in patient care, innovation, and global eye health.

Learn More

Costa Sunglasses and PADI Join Forces to Protect What’s Out There

Costa Sunglasses and PADI partner to scale global ocean conservation—uniting divers and advocates to protect marine life and eliminate ocean debris.

Read More

Optik March-April 2025 Suzanne Sendel article Social influencers

ECPs with a Side Gig – The Power of Social Influencers

Meet the ECPs turning social media into a platform for passion, style, and inspiration. From bold opticians to playful ODs—these influencers lead the way.

Read More

Optik Voila May-June 2025 Marchon Canada Goose GC25600S

Hero Mask by Canada Goose – Where Performance Meets Purpose

Bold, sustainable, and built for action, this SS25 standout adapts with interchangeable temples and a sporty elastic band.

Read More

Silmo 2025 THE PLACE TO BE, TO SEE, TO FORESEE

SILMO Paris 2025 SILMO Next : The Visionary Initiative that Thinks About Tomorrow Since Yesterday!

Discover SILMO Next 2025—an innovation hub with visionary design, smart tech, and insights that will shape the future of optics. Live at SILMO Paris.

Read More

BostonSight® Elects Michael Nash, MBA and Ramam Atmakuri, MSc, PMP, to Board of Directors

BostonSight welcomes Michael Nash and Ramam Atmakuri to its Board of Directors, enhancing leadership in patient care, innovation, and global eye health.

Learn More

Costa Sunglasses and PADI Join Forces to Protect What’s Out There

Costa Sunglasses and PADI partner to scale global ocean conservation—uniting divers and advocates to protect marine life and eliminate ocean debris.

Read more

Optik March-April 2025 Suzanne Sendel article Social influencers

ECPs with a Side Gig – The Power of Social Influencers

Meet the ECPs turning social media into a platform for passion, style, and inspiration. From bold opticians to playful ODs—these influencers lead the way.

Read more

Optik Voila May-June 2025 Marchon Canada Goose GC25600S

Hero Mask by Canada Goose – Where Performance Meets Purpose

Bold, sustainable, and built for action, this SS25 standout adapts with interchangeable temples and a sporty elastic band.

Read more

Silmo 2025 THE PLACE TO BE, TO SEE, TO FORESEE

SILMO Paris 2025 SILMO Next : The Visionary Initiative that Thinks About Tomorrow Since Yesterday!

Discover SILMO Next 2025—an innovation hub with visionary design, smart tech, and insights that will shape the future of optics. Live at SILMO Paris.

Read more

BostonSight® Elects Michael Nash, MBA and Ramam Atmakuri, MSc, PMP, to Board of Directors

BostonSight welcomes Michael Nash and Ramam Atmakuri to its Board of Directors, enhancing leadership in patient care, innovation, and global eye health.

Learn More

Costa Sunglasses and PADI Join Forces to Protect What’s Out There

Costa Sunglasses and PADI partner to scale global ocean conservation—uniting divers and advocates to protect marine life and eliminate ocean debris.

Read more

Optik March-April 2025 Suzanne Sendel article Social influencers

ECPs with a Side Gig – The Power of Social Influencers

Meet the ECPs turning social media into a platform for passion, style, and inspiration. From bold opticians to playful ODs—these influencers lead the way.

Read more

Optik Voila May-June 2025 Marchon Canada Goose GC25600S

Hero Mask by Canada Goose – Where Performance Meets Purpose

Bold, sustainable, and built for action, this SS25 standout adapts with interchangeable temples and a sporty elastic band.

Read more

Silmo 2025 THE PLACE TO BE, TO SEE, TO FORESEE

SILMO Paris 2025 SILMO Next : The Visionary Initiative that Thinks About Tomorrow Since Yesterday!

Discover SILMO Next 2025—an innovation hub with visionary design, smart tech, and insights that will shape the future of optics. Live at SILMO Paris.

Read more