166 Million Impressions for the New Crizal Media Campaign!
Wednesday, March 2 2016 | 00 h 00 min | Press Release
From February 8 to May 8, 2016, the new Essilor media campaign for Crizal, incorporating a large number of contact points with consumers, will deliver over 166 million impressions!
This 360 degree campaign will help consumers understand what a coating is and how it protects them generate traffic in the ECP’s office and facilitate recommending the Crizal coating by building brand awareness with consumers.
TV ads, billboards, web banners, the crizal.ca website and the Your Life –Your Vision digital newsletter will reach consumers all over Canada.
Crizal.ca features a fresh new look!
In line with its new consumer-oriented approach, Essilor also introduces an all-new Crizal website. Always in the mindset of speaking more directly to the consumer, it provides more content-rich information in an easy to navigate platform. The benefits of Crizal coatings are presented under two tabs, one dedicated to the protection of the eyes and the other to the protection of the lenses. In this way, the message communicated by TV commercials, the web, and ECP speeches remains the same. Discover the new website at crizal.ca!