Over 52,000 visitors at Mido 2016

The renowned eyewear show, Mido, held in Milan from February 27 to 29, registered a new record of over 52,000 visitors this year.

The show’s theme, More!, is an accurate description of this year’s success, with a 7% increase in visitors over last year and 106 new exhibitors.

Organizers were particularly proud of Mido’s increased presence on social media. Over 10,000 mentions of #MIDO2016 were found on Instagram and Twitter, and the number of people following Mido on Facebook increased by more than 2,000 during the event.

Mido 2017 will be held February 25–27.

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