HOYA Vision Care Canada Launches Their Latest Campaign, BE A HERO

Tuesday, March 29 2016 | 00 h 00 min | Press Release

Mississauga, ON – HOYA Vision Care Canada’s “BE A HERO” campaign acknowledges and celebrates the everyday Hero – The Independent Eye Care professional. As the Ally of the Independent, HOYA shares their same values and is committed to helping people see their best. HOYA strives to give independent practices effective tools, in order to be successful in such a highly competitive marketplace.

The “BE A HERO” campaign highlights the iD family of lenses and substrate matched coatings like EX3 and Recharge. These differentiating products provide exceptional quality to the patient while at the same time reward the practice. Participating practices can collect 20 or 40 stickers with the purchase of iD lenses or Recharge and EX3 anti-reflection coatings and redeem them for rewards.

HOYA understands that investing in the well-being of patients means investing in the community. Many practices support charitable organizations that assist vision impaired patients. Practices and patients alike can be proud Heros knowing that when they choose one of HOYA’s eligible products from March 1st to July 31st, HOYA will make a donation to the Canadian National Institute for the Blind – CNIB.

To read the full press release, click HERE.