fbpx
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

The series takes an architectural approach in which technical refinement is not only functional, but also central to the visual identity of the frame. J.F. Rey describes the collection as one where structure itself becomes a defining design element.

At the core of the concept is a patented hinge system that rethinks one of the frame’s essential components. The screwless Flex mechanism is integrated directly into the temple and is designed to combine flexibility, durability and a clean, minimalist look.

The collection is offered in titanium, acetate and hybrid constructions. Materials used across the series include Grade 5 titanium, surgical stainless steel, carbon fibre and plant-based acetate. The result is a range of frames designed to be lightweight, durable and comfortable to wear.

The brand also points to a metallic detail within the design that emphasizes the Flex function while adding visual contrast through the use of bold colours and satin-finished titanium.

Originally launched in 2023, the SLEDGE series continues to evolve with each season, serving as an ongoing platform for the brand’s exploration of the relationship between technical performance and aesthetic expression.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Featured Posts

Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Learn More
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
JFREY KIDS Imagine campaign 2026

J.F. REY Introduces IMAGINE Kids Collection for 2026

J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.

Read more
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Learn More
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read More
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read More
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read More
JFREY KIDS Imagine campaign 2026

J.F. REY Introduces IMAGINE Kids Collection for 2026

J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.

Read More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Learn More
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
JFREY KIDS Imagine campaign 2026

J.F. REY Introduces IMAGINE Kids Collection for 2026

J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.

Read more
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Learn More
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
JFREY KIDS Imagine campaign 2026

J.F. REY Introduces IMAGINE Kids Collection for 2026

J.F. REY has introduced IMAGINE, its 2026 kids eyewear collection designed for children aged 4 to 12, with frames emphasizing colour, transparency, comfort and durability.

Read more