fbpx
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

The series takes an architectural approach in which technical refinement is not only functional, but also central to the visual identity of the frame. J.F. Rey describes the collection as one where structure itself becomes a defining design element.

At the core of the concept is a patented hinge system that rethinks one of the frame’s essential components. The screwless Flex mechanism is integrated directly into the temple and is designed to combine flexibility, durability and a clean, minimalist look.

The collection is offered in titanium, acetate and hybrid constructions. Materials used across the series include Grade 5 titanium, surgical stainless steel, carbon fibre and plant-based acetate. The result is a range of frames designed to be lightweight, durable and comfortable to wear.

The brand also points to a metallic detail within the design that emphasizes the Flex function while adding visual contrast through the use of bold colours and satin-finished titanium.

Originally launched in 2023, the SLEDGE series continues to evolve with each season, serving as an ongoing platform for the brand’s exploration of the relationship between technical performance and aesthetic expression.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Featured Posts

AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read more
AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read More
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read More
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read More
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read More
AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read more
AAO American Academy of Optometry logo 2026

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Learn More
Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more
Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more
CIBC logo 2026

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more
AAO 2026 Lumenis at Brasas_8 and Lumenis logo oct 2026

Lumenis Launches New Field Guide to Address Hidden Causes of Post‑Surgical Dissatisfaction at AAO 2026

Lumenis unveiled a new perioperative ocular surface care field guide at AAO 2026, offering surgeons practical tools to identify hidden causes of post surgical dissatisfaction.

Read more